Brand Tone

Inspirational & Motivational, Positive & Uplifting, Quality-Conscious & Performance-Oriented, Community-Focused (potentially), Direct & Action-Oriented (on social media), Approachable & Customer-Friendly

Brand Values

• •Gratitude
• •Well-being & Self-Care
• •Quality & Performance
• •Inspiration & Aspiration
• •Style & Comfort
• •Community & Connection (implied)

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., inspirational, positive, quality-focused), key messaging pillars (e.g., "Look Good - Feel Good - Do Good," gratitude, performance), and specific words/phrases to use or avoid. Share this with anyone creating content.
• •Incorporate "Gratitude" Meaningfully: Don't just use the word; weave the *concept* of gratitude, positivity, and well-being into product descriptions, social media captions, and campaign messaging in an authentic way.
• •Maintain an Uplifting and Motivational Style: Use active language, focus on benefits (how the apparel makes you feel and perform), and share stories (like athlete associations or customer experiences, when available) that inspire.
• •Emphasize Quality and Performance Consistently: Always highlight the premium materials, specific features (e.g., moisture-wicking, durability, comfort), and the functional benefits of the apparel in a confident and knowledgeable manner.
• •Align with Athlete/Influencer Tone (if applicable): When leveraging partnerships, ensure the copy reflects the shared values and energy of both the brand and the associated individual, as seen with the Paddy Pimblett content which is energetic and motivational.

Social Perception

Associated with UK MMA/Combat Sports, Youthful & Energetic, Emerging Brand with a Niche Focus, Positive & Motivational Lifestyle Brand, Limited widespread public reviews make it difficult to gauge broader public perception beyond the image projected through its own channels and partnerships.

Copy Examples

• •Headline: Unleash Your Potential. Embrace the Grind. Body: Inspired by champions, designed for you. Our latest collection is built with premium fabrics for ultimate comfort and performance, whether you're in the gym or on the streets. Look good, feel good, do good. #GratitudeApparel #TrainWithGratitude
• •Headline: More Than Just Apparel. It's a Mindset. Body: Gratitude isn't just a word; it's the foundation of every stitch, every design. Wear the feeling. Shop our new arrivals and join The Gratitude Club for exclusive drops. [Link]
• •Headline: Liverpool Spirit. Unmatched Performance. Body: Just like our city, we're built on passion and resilience. Gear up in Gratitude Apparel and carry that energy into every challenge. Durable, stylish, and ready for anything.
• •Headline: Feel the Difference. Wear Your Gratitude. Body: Crafted for comfort, designed for life. Our activewear moves with you, supporting every step of your journey. Because when you feel good, anything is possible. #FeelGoodDoGood #GratitudeLifestyle
• •Headline: Engineered for Your Best. Inspired by the Best. Body: Push your limits with apparel that works as hard as you do. Featuring moisture-wicking tech and a fit that feels custom-made. It’s time to elevate your game. #GratitudePerformance #ActiveLifestyle