Brand Tone

authoritative, scientific, and community-oriented

Brand Values

• •Scientific Efficacy
• •Athlete-Centric
• •Safety and Purity
• •Community and Support
• •Performance Enhancement

Best Practices

• •Speak the Language: Use terminology and refer to scenarios that are highly relatable to the grappling community (e.g., "the roll," "the final round," "the first grip").
• •Lead with Science, Follow with Benefit: Always ground the product's claims in scientific evidence and named ingredients, but quickly translate those features into tangible benefits for the athlete (e.g., "nooLVL enhances focus, helping you anticipate moves").
• •Reinforce Credibility: Consistently mention that the brand is "for grapplers, by grapplers," and reference the expert backgrounds of the founders to build and maintain trust.
• •Maintain an Empowering and Confident Voice: The tone should be consistently motivational and assured. The brand is not just selling a product; it's offering a competitive edge and a path to peak performance.
• •Focus on Community: Frame content around the collective journey of martial arts. Use inclusive language ("our community," "we") and share stories and testimonials that resonate with the shared experiences of grapplers.

Social Perception

GRAPPLE SCIENCE is perceived as a highly credible and specialized brand within the combat sports niche. The background of the founders, including a Navy SEAL veteran and a two-time IBJJF master's world champion, lends significant authority and trust. Customers view the brand as a game-changer, providing a much-needed solution for mental focus and endurance in a physically demanding sport. The collaboration with respected figures in the BJJ community, like Chewjitsu, further enhances this positive perception.

Copy Examples

• •Master the Mat, Master Your Mind. Your body is trained for the roll. But is your mind? GRAPPLE SCIENCE's COGNITION sharpens your focus and accelerates your reaction time when it matters most. Formulated by black belts for competitors. No stimulants, no jitters, just pure mental clarity.
• •Think Two Moves Ahead. Always. In Jiu-Jitsu, strategy is everything. COGNITION is the key to unlocking next-level processing and recall. Remember techniques faster, anticipate your opponent's next move, and maintain peak mental stamina from the first grip to the final tap.
• •The Science of the Submission. We left the lab coats to the scientists we partnered with. As lifelong grapplers, we just knew what was missing. A supplement that fuels the most important muscle in combat sports: the brain. Our stimulant-free nootropic is third-party tested and packed with ingredients proven to enhance cognitive performance.
• •Fuel Your Fight, From the Neck Up. You don't put junk in your body, so why accept it for your brain? GRAPPLE SCIENCE is committed to pure, natural, and effective ingredients that support your mental game. Elevate your training, enhance your focus, and become the most formidable version of yourself.
• •For Grapplers. By Grapplers. For the Win. We’ve been there. The mental fatigue in the final round, the split-second decision that costs the match. That's why we created GRAPPLE SCIENCE. To give our community the edge it deserves. Join a legion of athletes who are training smarter and winning more.