Brand Tone

Professional, Experienced, Customer-Focused, Approachable

Brand Values

• •Quality
• •Service
• •Experience & Legacy
• •Creativity & Versatility
• •Community Support

Best Practices

• •Bridge the Gap Between Online and Offline Tone: The professional and helpful tone of the website must be reflected in every customer interaction, especially in-store. Invest in customer service training that empowers staff to embody the brand's stated values of being patient and helpful, particularly with customers who lack technical knowledge.
• •Create a "Voice and Tone" Guide: Document the brand's tone (Professional, Experienced, Customer-Focused) and define what it means in practice. For example: "Professional means using expert terminology but always being ready to explain it simply. Customer-focused means asking questions to understand the client's goal, not just the print specs." Share this guide with all employees.
• •Use Storytelling to Reinforce Values: Instead of just listing services, tell stories. On the website and in marketing materials, feature case studies of how you helped a client (like the non-profit) succeed. This reinforces values like creativity and community support in a more engaging way than simple claims.
• •Be Proactive in Managing Online Reputation: Continue monitoring and responding to all online reviews, both positive and negative. A consistent, professional, and empathetic response to criticism shows that the company takes its service value seriously. This can help mitigate the damage from negative reviews and demonstrate accountability.
• •Segment and Tailor Communications: Recognize that business clients and individual customers may have different needs. While the core values remain the same, the copy can be tailored. For business clients, focus on ROI, reliability, and partnership. For individual customers, emphasize ease of use, creative possibilities, and friendly guidance. This ensures the message resonates more effectively with each audience.

Social Perception

Polarized: viewed as a reliable, high-quality, and professional partner by business clients, but criticized for rude, slow, and overpriced service by some individual customers.

Copy Examples

• •Professional Printing in Jerusalem | Graphosprint 30+ years of experience. High-quality digital & offset printing for business cards, flyers & more. Get a quote today and let us bring your vision to life.
• •Your Brand is Our Passion. From conference branding to promotional products, we provide end-to-end printing solutions that make an impact. Partner with an expert team that values quality as much as you do.
• •For over 30 years, quality has been our blueprint. At Graphosprint, we combine decades of printing expertise with the latest technology to ensure every project is a masterpiece. We're more than a print shop; we're your partner in creation. #PrintQuality #JerusalemBusiness #FamilyBusiness
• •Hi [Client Name], At Graphosprint, we understand that your marketing materials are a direct reflection of your brand. That's why we've spent three decades perfecting our craft. Whether you need an urgent batch of brochures or a complete branding package for your next event, our team is here to provide professional, reliable, and high-quality service. Let's create something amazing together.
• •Have an Idea? We're Here to Help. Not a design expert? No problem. Our friendly team is here to guide you, from choosing the right paper to finalizing your file. We listen first, so you get the perfect print, every time.