Brand Tone

bold, humorous, irreverent, relatable, supportive, casual, and direct

Brand Values

• •Self-Expression and Individuality
• •Boldness and Confidence
• •Humor and Nostalgia
• •Connection
• •Inclusivity

Best Practices

• •Embrace the Edge: Do not shy away from using bold, witty, and slightly provocative language. This is the brand's key differentiator. The informal and direct tone should be consistent across all platforms.
• •Lead with Attitude, Follow with Heart: Pair the irreverent humor with the brand's supportive and inclusive values. For example, a campaign could mix edgy product promotions with content celebrating self-expression and body confidence.
• •Keep it Conversational: Use language that speaks directly and casually to the customer. Phrases like "Hit Us Up," contractions (e.g., "you're," "it's"), and direct questions make the brand feel more like a friend than a corporation.
• •Leverage Nostalgia and Pop Culture: Continue to tap into shared cultural moments and 90s/00s nostalgia, as seen in the current product selection. This strengthens the connection with an audience that appreciates inside jokes and throwback references.
• •Be Visually and Textually Bold: The name is "Graphic Jaw." All copy—from headlines to product descriptions—should be as impactful and eye-catching as the designs themselves. Use strong action verbs and confident, declarative sentences.

Social Perception

Currently perceived as a niche online store for novelty gifts and apparel with low brand awareness. Aims to be seen as a go-to source for witty, unique, and culturally relevant products that stand out.

Copy Examples

• •Your t-shirt is boring. This one isn't. Wear what you're really thinking. #GiftBold #GraphicJaw
• •Say 'I love you' like you mean it. (Yeah, we've got the weird stuff.)
• •Some rivalries are legendary. Make sure everyone knows which side you’re on. This isn't just a shirt—it's a statement. Game day just got personal.
• •Generic gifts are for people you don't really like. Make it personal. Make it bold. Make it Graphic Jaw.
• •Forget sappy poetry. This bear gets straight to the point: 'I'm Fk'd Up About You!' It's the perfect mix of cuddly and chaotic for the person who gets your brand of weird.