Brand Tone

Friendly and Approachable, Value-Oriented and Direct, Reliable and Service-Focused

Brand Values

• •Value for Money
• •Customer Satisfaction
• •Quality Assurance
• •Accessibility
• •Family-Run Ethics

Best Practices

• •Always Emphasize Value and Quality Together: Never just say 'cheap.' Always pair 'affordable,' 'discounted,' or 'outlet prices' with assurances of 'quality,' 'genuine brands,' or 'durability.' This reinforces the core value proposition.
• •Maintain a Friendly, Family-Run Voice: Use welcoming language. Address customers in a respectful yet approachable manner. Remind them of the 'family business' aspect where appropriate to build trust and a personal connection.
• •Be Direct and Transparent: Clearly state that items are end-of-line, discontinued, or outlet stock. This manages expectations and builds credibility. Avoid overly complex jargon.
• •Focus on Customer Benefit & Service: Highlight how the customer benefits (e.g., 'save money,' 'get great quality,' 'dress the whole family'). Reiterate commitment to customer service, quick delivery, and satisfaction.
• •Develop a Simple Style Guide: Create a brief internal guide with key phrases to use (e.g., 'amazing savings,' 'fantastic quality,' 'unbelievable prices') and those to avoid. This ensures consistency across all communication channels, whether it's website copy, social media, or customer service scripts. This also helps maintain consistency even if different people are creating content.

Social Perception

Positive Customer Experiences, Trusted Seller, Appreciation for Service, Go-To for Deals, Physical Store Closure Sadness (Livingston)

Copy Examples

• •Headline: Your Whole Family Dressed for Less! Quality Brands, Outlet Prices. Body: 'Welcome to Your Factory Outlet! We're a family-run business bringing you fantastic deals on top-name leisurewear, workwear, and everyday essentials. Get the quality you love without the hefty price tag. Shop now and save!' (Tone: Friendly, Value-Oriented, Direct)
• •Social Media Post (Facebook): 'Beat the chill without breaking the bank! 🔥 Our latest drop of [Brand Name] fleeces and hoodies has landed. Amazing quality, unbeatable outlet prices. Perfect for the whole family. Shop direct: [Link] #YourFactoryOutlet #QualityForLess #FamilyFashion' (Tone: Approachable, Value-Oriented, Direct)
• •Product Description Snippet: 'Why pay full price? This [Product Type, e.g., Regatta Jacket] is genuine end-of-line stock, offering you the same great [Brand Name] quality and performance at a Your Factory Outlet price. Limited stock – grab a bargain!' (Tone: Direct, Value-Oriented, Reliable)
• •Email Subject Line: Deals So Good, They Feel Like a Family Secret! 😉 Email Body Intro: 'Hi [Customer Name], As part of the Your Factory Outlet family, we believe everyone deserves great quality clothing at prices that make you smile. Check out our weekly specials...' (Tone: Friendly, Approachable, Value-Oriented)
• •About Us Snippet (for a flyer or small ad): 'Your Factory Outlet: Scotland's trusted family-run source for discounted brand-name clothing. We pride ourselves on amazing savings, excellent customer service, and quality you can count on. Visit us online!' (Tone: Reliable, Friendly, Value-Oriented)