Brand Tone

Knowledgeable & Expert, Supportive & Helpful, Professional & Reliable, Value-Oriented (for ARTdiscount), Innovative (implied)

Brand Values

• •Expertise & Experience
• •Customer Support & Service
• •Quality
• •Competitive Pricing/Value (especially ARTdiscount)
• •Adaptability & Evolution
• •Honesty & Reliability

Best Practices

• •Segment and Tailor Tone: While maintaining core values, slightly adjust the tone based on the specific division (Granthams GT vs. ARTdiscount) and the target audience (e.g., technical expert vs. budget-conscious hobbyist). GT can be more formally expert, while ARTdiscount can be more accessibly value-driven.
• •Emphasize Expertise and History Authentically: Casually weave in the company's long history and deep knowledge, not as a boast, but as a reassurance of experience and reliability. Use phrases like "With over a century of experience..." or "Our team's deep industry knowledge means..."
• •Prioritize Supportive and Helpful Language: Use collaborative and guiding language. Phrases like "We're here to help you choose," "Let us guide you," "Find the perfect solution for your needs," or offering "honest feedback" reinforce their customer support value.
• •Maintain Clarity and Professionalism: Ensure all copy is clear, concise, and free of jargon where possible (or explain it if necessary for a technical audience). Professional language builds trust, especially when dealing with significant investments in technology.
• •Showcase Solutions and Benefits, Not Just Products: Focus on what the products *do* for the customer – how they solve problems, improve efficiency, unlock creativity, or save money. Connect features to tangible benefits.

Social Perception

Positive for Service (when good), Mixed on Price/Delivery (for GT, occasionally), Generally Positive for ARTdiscount, Established & Reputable, Seen as a Key Supplier

Copy Examples

• •Headline: Unlock Your Creative Potential: Decades of Expertise, Today's Technology. Body: At Granthams, we've been empowering artists and businesses since 1890. From leading-edge print technology with Granthams GT to the best value art supplies at ARTdiscount, we provide the tools and support you need to bring your visions to life. Explore our range and experience the Granthams difference. (Tone: Knowledgeable, Supportive, Established)
• •Headline: More Than Just Machines: Your Partners in Print. Body: Choosing the right large-format printer is a big decision. At Granthams GT, we offer more than just cutting-edge Mimaki, Roland, and HP solutions. We provide expert advice, tailored demonstrations, and ongoing first-class support to ensure you get the perfect fit for your business and maximise your success. Book your Preston showroom visit today! (Tone: Expert, Supportive, Professional)
• •Headline: ARTdiscount: Premium Art Supplies, Without the Premium Price Tag. Body: Why pay more for your passion? ARTdiscount, from the trusted name of Granthams, brings you top-quality art materials from leading brands at prices that will make you smile. Stock up your studio and save – with fast delivery and the friendly support you deserve. (Tone: Value-Oriented, Friendly, Reliable)
• •Headline: Got a Print Challenge? We've Got the Solution (and the Support!). Body: Navigating the world of graphic technology can be complex. Whether it's choosing the right ink, mastering new software, or troubleshooting a tricky application, Granthams GT's experienced team is here to help. Benefit from our decades of industry knowledge and get the honest advice you need. Check out our online tutorials or contact our support team! (Tone: Helpful, Knowledgeable, Problem-Solving)
• •Headline: From Heritage to High-Tech: Granthams – Evolving With Your Creativity. Body: For over 130 years, Granthams has adapted to the changing needs of the graphic and art communities. Today, we continue that tradition by offering the latest in printing technology alongside a vast selection of art supplies. We're proud of our history and excited to be part of your future creations. (Tone: Established, Innovative, Supportive)