Brand Tone

Inspiring & Creative, Supportive & Encouraging, Quality-Focused & Reliable, Enthusiastic & Passionate, Informative & Helpful, Community-Oriented

Brand Values

• •Quality
• •Creativity & Expression
• •Accessibility & Inclusivity
• •Eco-Friendliness & Safety
• •Innovation
• •Customer Focus
• •Heritage & Legacy

Best Practices

• •Prioritize Inspiring Language: Use words that evoke creativity, passion, and imagination. Focus on the joy and freedom of artistic expression.
• •Emphasize Quality and Reliability: Consistently highlight the high-grade nature of the materials, their durability, and the professional results they enable, referencing certifications like EN 71 PART 3 where appropriate.
• •Maintain a Supportive and Inclusive Voice: Address artists of all levels, from beginners to professionals. Offer encouragement and make art feel accessible to everyone.
• •Highlight Eco-Friendliness and Safety: Regularly mention the non-toxic and environmentally conscious aspects of the products, as this is a key brand value and differentiator.
• •Showcase the "Why" Behind the Products: Connect products to the brand's mission of empowering artists and enabling them to bring their visions to life, reflecting their heritage since 1984.

Social Perception

Positive Reputation for Product Quality, Valued for Eco-Friendliness, Seen as a Good Option for Various Skill Levels, Growing International Presence, Trusted Indian Brand

Copy Examples

• •Headline: Unleash Your Inner Artist. No Rules, Just Pure Creation. Body: At Granotone, we believe everyone has a story to paint. Since 1984, we've been crafting high-quality, eco-friendly art supplies made to bring your unique vision to life. Dive in and let your imagination flow! #GranotoneCreations #ArtForAll
• •Headline: From Blank Canvas to Vibrant Masterpiece. Trust Granotone Quality. Body: Experience the difference with our richly pigmented acrylics and smooth-pouring resins. Designed for artists, by artists, our non-toxic formulas ensure your creations are not only beautiful but lasting. What will you create today? #GranotoneQuality #SustainableArt
• •Headline: Your Imagination. Our Colors. Endless Possibilities. Body: Don't just dream in color—create with it! Granotone offers a universe of vibrant hues and innovative supplies, from rich metallic paints to versatile chalk finishes. Explore our range and paint your world. #PaintYourStory #GranotoneInnovation
• •Headline: Join the Granotone Family! Create, Share, Inspire. Body: We're more than just art supplies; we're a community of passionate creators. Share your Granotone-powered projects with #GranotoneArtists and connect with fellow art lovers. Let's make the world a more colorful place, together.
• •Headline: Revamp. Refresh. Reimagine. With Granotone Eco-Friendly Paints. Body: Give your old furniture, speakers, or even your roof a stunning new look! Our durable, easy-to-use, and non-toxic paints are perfect for all your DIY projects. Quality results, kind to the planet. #DIYWithGranotone #EcoFriendlyPaints