Brand Tone

Warm, Authentic, and Nostalgic

Brand Values

• •Heritage & Tradition
• •Authenticity
• •Family
• •Quality
• •Gratitude

Best Practices

• •Always Tell the Story: In every piece of content, weave in elements of the brand's origin story. Use words like "grandmother's recipe," "heritage," "family tradition," and "authentic" to reinforce brand identity.
• •Speak with Warmth: Write copy as if you are speaking to a friend or family member. Use welcoming and appreciative language. Instead of "Customer inquiry," use "A question from our lovely customer."
• •Focus on "Feeling," Not Just "Food": Sell the experience and the emotion. Your copy should evoke feelings of nostalgia, comfort, and warmth. Ask questions like, "Remember the taste of a real home-cooked meal?"
• •Show, Don't Just Tell, Authenticity: Use visuals and descriptions that highlight the traditional process. Mention the banana leaf wrapping, the specific blend of spices, and the careful preparation that goes into each Lamprais.
• •Engage with Gratitude: Make every customer interaction an opportunity to express thanks. When sharing user-generated content, publicly thank the customer for their support. This builds a loyal community that feels valued.

Social Perception

The brand is perceived as a guardian of tradition, reliable, high-quality, and a source of comfort through authentic, home-cooked meals.

Copy Examples

• •From Our Achchi's Kitchen to Your Family's Table. Every fold of the banana leaf, every spice in our Lamprais, tells a story. A story that began in our grandmother's kitchen, filled with aromas and love. This isn't just food; it's a tradition we're honored to share with you. Taste the legacy. #GrannysOnTheGo #LampraisLove #FamilyRecipe
• •Too busy for a home-cooked meal? We’ve made one for you. Long day at the office? Skip the cooking, not the comfort. Our authentic Chicken Lamprais is the perfect way to unwind with a taste of home. Order now and let Granny take care of dinner tonight. Order Now
• •The Authentic Taste of Home. Delivered. Experience traditional Sri Lankan Lamprais, made from a cherished family recipe passed down through generations.
• •Missing Achchi's cooking? A taste of nostalgia is waiting for you.
• •Hello [Customer Name]! Planning a weekend get-together? Let Grannys On the Go make it special. Order our Family Pack of Lamprais and enjoy a traditional feast without the fuss. Order via [Link].