Brand Tone

responsible, expert, and passionate about the outdoors. Their communication is informative and emphasizes product performance and environmental consciousness. They also convey a sense of heritage and British pride. There's an undercurrent of being a "quirky team" that works hard and enjoys the outdoors, suggesting a friendly and approachable aspect. Their language is often encouraging, aiming to empower users to care for their gear and enjoy their adventures without worry.

Brand Values

• •Performance: Dedicated to producing high-performing solutions that protect against the elements and enhance outdoor experiences.
• •Sustainability & Eco-Responsibility: Strongly committed to environmentally friendly practices, including PFC-free formulations, bluesign® system partnership, recycled packaging, and promoting the longevity of gear to reduce waste.
• •Heritage & Expertise: Proud of their long British history (since 1937) and their pioneering role in developing waterproofing solutions.
• •Passion for the Outdoors: Driven by a love for the outdoors and a desire to make any adventure possible.
• •Customer Empowerment: Focused on taking the worry out of gear care so customers can focus on their adventures.

Best Practices

• •Emphasize Performance & Reliability: Consistently highlight how Grangers products effectively clean, protect, and extend the life of outdoor gear. Use confident and knowledgeable language.
• •Showcase Eco-Credentials: Regularly integrate messaging about sustainability, bluesign® approval, recycled packaging, and PFC-free formulas. Make this a core part of the narrative, not an afterthought.
• •Celebrate Outdoor Passion: Use language that resonates with outdoor enthusiasts. Speak to the joy of adventure, overcoming challenges, and the importance of reliable gear.
• •Leverage Heritage & Trust: Subtly weave in the brand's long history and expertise to build credibility and trust. Mentioning their British roots can also add to this.
• •Maintain an Encouraging & Empowering Voice: Frame messaging around enabling customers to enjoy their outdoor pursuits without concern for their gear's condition. Be approachable and supportive.

Social Perception

Customers generally perceive Grangers as a reliable and effective brand for maintaining and extending the life of their outdoor gear. They are seen as an environmentally conscious choice. The brand is trusted for its expertise in waterproofing and cleaning technical fabrics. Users appreciate the quality and performance of the products, often citing successful restoration of water repellency.

Copy Examples

• •Headline: Brave the Elements. Trust Grangers. Body: For nearly 90 years, we've been dedicated to one thing: protecting your gear so you can chase any adventure. Our eco-friendly formulas keep you dry and your conscience clear. Explore more, worry less.
• •Headline: More Adventure, Less Waste. That's the Grangers Way. Body: Love your gear? So do we. Our powerful cleaning and proofing solutions extend the life of your favourite outdoor equipment, keeping it performing at its peak and out of landfill. #ProtectYourGear #SustainableOutdoors
• •Headline: From Peak District Peaks to Your Next Path. Body: Born from a love of British weather, Grangers has been your trusted partner in outdoor protection since 1937. Our Derbyshire-made, bluesign® approved products ensure you're ready for whatever nature throws your way.
• •Headline: Revive Your Waterproofs. Reignite Your Adventures. Body: Don't let failing gear dampen your spirits. Grangers' easy-to-use Performance Repel Plus restores water repellency and breathability to all technical fabrics, keeping you warm, dry, and outdoors for longer.
• •Headline: The Science of Protection, Crafted for Your Adventures. Body: Our dedicated lab team is constantly innovating to deliver environmentally responsible aftercare that performs. We take care of the science, so you can focus on the summit.