Brand Tone

Supportive Professional

Brand Values

• •Client Empowerment
• •Authenticity
• •Strategic & Thoughtful Design
• •Simplicity and Clarity
• •Collaboration

Best Practices

• •Always Lead with "Why": Start by addressing the client's needs and feelings (e.g., "Feeling overwhelmed?" "Ready for clarity?"). This aligns with the core value of empowerment and positions the brand as a solution-oriented partner.
• •Use "We" and "You" to Foster Partnership: Frame the work as a collaboration. Use "we" to talk about the process and "you/your" to focus on the client's business and success. This reinforces the "partner in your success" value.
• •Balance Professional & Personable Language: Use clear, strategic terms like "effective," "strategic," and "user journey," but pair them with supportive and encouraging words like "clarity," "confidence," and "authentic." An occasional, well-placed emoji ( ) on social media can add warmth without sacrificing professionalism.
• •Educate, Don't Just Sell: Create content (blog posts, social media carousels) that offers genuine value and advice. This builds trust and authority, positioning the brand as an expert who is invested in the client's growth, not just the sale.
• •Maintain a Consistent "Authentic & Simple" Filter: Before publishing, review all copy to ensure it aligns with the core values. Does it sound clear and straightforward? Is it supportive? Does it feel authentic to the brand's mission of helping small businesses? If not, simplify and refine.

Social Perception

Based on its curated testimonials and overwhelmingly positive online reviews, Grange Design is perceived as a highly reliable, professional, and responsive web design partner. Clients feel well-supported and are pleased with the collaborative process and the final product. The brand is seen as a valuable asset for small businesses looking to establish a strong and effective online presence. The consistent and high-quality aesthetic on its social media further solidifies its image as a design expert with a keen eye for modern, clean branding.

Copy Examples

• •From passion project to polished and professional. So proud to have partnered with [Client Name] to build a strategic online home for their incredible business. We focused on creating a clear, compelling user journey that turns visitors into customers. Swipe to see the transformation! #WebDesign #SmallBusiness #SquarespaceExpert
• •More than just a website a strategic partner in your success. We build thoughtful, authentic online experiences that help your small business grow with clarity and confidence.
• •Feeling overwhelmed by the thought of building a website? You're not alone. Let's make it simple. At Grange Design, we partner with you to create an effective, easy-to-manage website that you'll be proud to share. Download our free guide: '5 Things Your Website Needs to Attract Your Dream Client'.
• •Is Your Website 'Just Okay'? Why a Strategic & Authentic Online Presence is Non-Negotiable in 2025.
• •Welcome to the Grange Design family! I'm so excited to begin this journey with you. My goal is to make this process seamless, supportive, and maybe even a little fun. Together, we'll create an online presence that truly reflects the heart of your business.