Brand Tone

Heartfelt, Traditional, and Community-Oriented

Brand Values

• •Family
• •Heritage
• •Community
• •Authenticity
• •Passion for the Outdoors

Best Practices

• •Always Weave in the "Why": Connect the products back to the story of Grandpa Don and the family's love for fishing and cooking. This emotional anchor is your strongest differentiator.
• •Use Relatable, Grounded Language: Avoid corporate jargon. Write as if you're sharing a tip with a neighbor over the fence. Words like "family," "friends," "tradition," and "homemade" reinforce your core identity.
• •Highlight Your Local Roots: Mentioning West Fargo and North Dakota proudly connects with local customers and adds authenticity for a wider audience. Leverage your "Pride of Dakota" affiliation.
• •Lean into the Outdoor Lifestyle: Use imagery and language that evoke the experience of fishing and outdoor cooking. This speaks directly to your niche audience and reinforces the product's origin.
• •Let Your Customers Speak for You: Continue to feature customer testimonials prominently. Using their words provides social proof and builds a sense of community around the shared love for your products.

Social Perception

Trustworthy, High-Quality Local Brand, perceived as a quintessential small family business that is passionate about its craft.

Copy Examples

• •From Our Family's Fish Fry to Yours. A Taste of Tradition, Ten Years in the Making.
• •It's more than just a breading; it's a tribute to our Grandpa Don and the joy of a great catch. Perfected over a decade of family fish frys, our original recipe gives your fish the perfect crispy coating every time. Bring the taste of a North Dakota tradition home.
• •We're a small family business from West Fargo, ND, that started with a simple challenge: create the perfect fish breading for our get-togethers. After friends and family told us our recipe was too good to keep to ourselves, Grandpa Don's Seasonings was born in 2023.
• •The secret to our family's favorite fish fry is inside.
• •Every great fishing story deserves a delicious ending. Our Original Fish Breading was made for moments like these. #GrandpaDonsSeasonings #PrideOfDakota #FamilyRecipe