Brand Tone

Playful, Fun, Irreverent, Cheeky, Enthusiastic, Positive, Confident, Nostalgic yet Modern

Brand Values

• •Health and Nutrition
• •Taste and Deliciousness
• •Joy and Fun
• •Quality Ingredients
• •Innovation
• •Community and Giving Back
• •Inclusivity

Best Practices

• •Embrace "Gooder": Make "gooder" your go-to adjective. It’s unique to the brand and encapsulates the dual promise of deliciousness and nutrition. Use it playfully and confidently.
• •Keep it Playful and Positive: Inject humor, enthusiasm, and a touch of irreverence. Use exclamation points where appropriate, fun adjectives, and a conversational style. Avoid overly technical or preachy language about nutrition; frame it as an awesome bonus.
• •Highlight Deliciousness First, Nutrition Second (but equally important): Lead with taste and the joy of eating mac and cheese. Then, seamlessly weave in the impressive nutritional benefits as the "even better" part of the story.
• •Use Vibrant and Evocative Language: Mirror the brand's colorful packaging and fun names with equally lively descriptions. Think "creamy dreamy," "bold adventure," "cheesy-cheddar taste balanced with a super-creamy pop."
• •Tell the "Why": Briefly incorporate elements of the brand story – the mission to make a beloved food better, the Santa Cruz vibes, the idea of small things having a big impact – to build a deeper connection beyond just the product.

Social Perception

Healthy Indulgence, Kid-Friendly and Parent-Approved, Tasty and High Quality, Innovative and Modern Brand, Worth the Price (for many), Fun and Engaging

Copy Examples

• •Headline: Mac is Back, Baby! (And it's feeling GOODER than ever.) Body: Tired of mac and cheese that tastes like a compromise? So were we. That's why we made GOODLES: all the creamy, dreamy, cheesy joy you remember, now packed with protein, fiber, and 21 nutrients from plants. Go ahead, lick the bowl. No judgment here.
• •Social Media Post: Warning: May cause spontaneous happy dances. Our [Flavor Name, e.g., Cheddy Mac] is so ridiculously delicious AND nutritious, you won't know what to do first – devour it or tell everyone you know. Why not both? #Goodles #NoodlesGooder #HappyMac
• •Product Description Snippet: Remember that awesome feeling of diving into a bowl of mac and cheese as a kid? We bottled it. Then we made it even GOODER with a sneaky serving of protein and fiber. Shhh, don't tell your taste buds they're eating healthy.
• •Ad Copy: Fact: Life's too short for boring, empty-calorie mac. GOODLES is here to shake things up with bold flavors, real cheese, and a nutritional punch that’ll make you say, "Where have you been all my life?!" Get ready to fall in love with mac and cheese, all over again (the gooder way).
• •Email Subject Line: Permission to Indulge (the GOODLES way!) Email Body Snippet: Open up for a spoonful of pure, unadulterated joy that also happens to be packed with the good stuff. We’re talking protein, fiber, and taste that’ll make your inner child (and your adult self) very, very happy.