Brand Tone

warm, rustic, and authentic. The language is approachable and friendly, avoiding corporate jargon. It feels like a conversation with a proud local artisan. This is complemented by a layer of aspirational lifestyle marketing that connects the candles to moments of comfort, relaxation, and appreciation for nature (the "lake life").

Brand Values

• •Local Pride & Craftsmanship
• •Natural & High-Quality Ingredients
• •Authenticity & Passion
• •Cozy & Comfortable Lifestyle

Best Practices

• •Always Lead with "Local": Continuously reinforce the "Hand-Poured in Grand Lake, Oklahoma" identity. Mentioning the location connects the product to a specific place and a story of craftsmanship.
• •Speak in Sensory & Evocative Language: Don't just list scent notes; describe the feeling or memory the scent evokes. Use words like "cozy," "warm," "fresh," "calm," and "rustic" to paint a picture.
• •Maintain a Warm and Personal Voice: Write captions and descriptions as if you're speaking to a friend. Use "we" and "you" to create a direct connection. Ask questions in social media posts to encourage interaction.
• •Emphasize Quality without Being Clinical: Talk about "100% soy wax" and "clean burns" in terms of the customer benefit—a healthier home, a better experience, and a longer-lasting candle.
• •Connect Product to Lifestyle: Frame the candles as an essential part of a desirable lifestyle (the "lake life," cozy home moments, relaxation). The copy should sell an atmosphere, not just a product.

Social Perception

The public perceives GrandLakeCandleCo as a high-quality, trustworthy artisan brand. Customers view it as a go-to source for premium candles that offer unique and powerful scents. The local connection is a significant driver of loyalty, with customers expressing pride in supporting an Oklahoma-based business. The brand is seen as genuine, friendly, and committed to quality.

Copy Examples

• •Meet ‘Sunrise Cabin.’ 🌲☕ We’ve captured that quiet morning moment—notes of fresh pine, brewed coffee, and a hint of smoky firewood. It’s the scent of a perfect Grand Lake morning, hand-poured just for you. Tap to bring the calm of the cabin home.
• •From pontoon sunsets to quiet nights in, every Grand Lake moment deserves the perfect scent. Our 100% soy wax candles are hand-poured right here in Oklahoma to make your house feel more like home. Find your signature scent today.
• •Clean Burns, Grand Scents. Experience the difference of 100% natural soy wax and premium, long-lasting fragrances. Handcrafted with pride in Grand Lake, OK.
• •Close your eyes and breathe it in. 'Lake House' is the scent of sun-drenched docks, a gentle breeze through the oak trees, and that unmistakable fresh lake air. With notes of sandalwood, fresh linen, and a touch of summer moss, this candle isn't just a fragrance—it's a memory.
• •Subject: Cozy up, Grand Lake is calling. Body: As the evenings get a little cooler, it’s the perfect time to bring warmth inside. Our fall collection is here, filled with scents inspired by an Oklahoma autumn. Each candle is hand-poured with the care and quality you expect from our little corner of Grand Lake. Shop the collection and get a free wax melt with any order over $50.