Brand Tone

Approachable Expertise

Brand Values

• •Quality
• •Authenticity/Origin
• •Accessibility/Education
• •Customer Experience
• •Passion for Wine Culture

Best Practices

• •Develop a Brand Voice Guide: Document the "Approachable Expertise" tone, including key vocabulary (e.g., "discover," "explore," "journey," "authentic," "curated" vs. overly technical jargon unless explained), sentence structure preferences, and level of formality for each platform.
• •Platform-Specific Adaptation: While maintaining the core tone, adapt the expression to suit each platform. More professional and detailed on the website and in emails; visually appealing and concise on Instagram; friendly, educational, and interactive on TikTok.
• •Educate and Empower: Consistently aim to share knowledge in an accessible way. Frame information as a discovery or a shared passion rather than a lecture.
• •Consistent Visuals: Ensure product photography and video aesthetics align with the desired tone – high-quality, authentic, and appealing, whether polished (Instagram) or more raw and engaging (TikTok).
• •Engage Authentically: Respond to comments and messages in the established brand voice. Be helpful, friendly, and show genuine passion for the products and for helping customers explore the world of wine. Ask questions and encourage interaction, especially on social media.

Social Perception

Knowledgeable and helpful, a good source for Spanish products, modern and engaging

Copy Examples

• •Instagram Post (New Wine Arrival): Uncork the soul of Spain! 🇪🇸 Our new [Wine Name] has arrived, a stunning [Grape Varietal] from the sun-drenched hills of [Region]. Expect notes of [Flavor 1] and [Flavor 2], perfect for [Food Pairing Idea]. Ready to discover your next favorite? Shop now via the link in bio. #GrandesVinedos #SpanishWine #NewArrival #WineLovers #VinoEspañol
• •TikTok Video Script (Explaining a Wine Term): (Upbeat, friendly host) Hey wine explorers! Ever heard of 'tannins' and wondered what the fuss is all about? 🤔 Simply put, it's that drying feeling in your mouth, like after drinking strong tea! 떫 They come from grape skins and seeds, adding structure to red wines. Want to learn which of our wines have bold tannins versus softer ones? Let us know in the comments! 👇 #WineEducation #Tannins #GrandesVinedos #LearnOnTikTok #VinoTips
• •Website Banner (Homepage): Grandes Viñedos: Your Curated Journey into Spanish Wines and Gourmet Delights. Expertly selected, delivered to your door. Explore our collection.
• •Email Newsletter Snippet (Promoting a Gourmet Product): Elevate your evenings! ✨ Beyond wine, discover the authentic taste of Spain with our hand-carved [Gourmet Product, e.g., Jamón Ibérico]. Perfectly paired with a glass of [Suggested Wine], it's an experience you won't forget. Click here for delicious pairing ideas and to order yours. #GourmetSpain #FoodieFinds #GrandesVinedos #SpanishCuisine
• •Facebook Ad (Targeting Foodies): Love Spanish flavors? 🍷🧀 Grandes Viñedos brings the best of Spain to you. From robust Riojas to crisp Albariños and artisanal cheeses, explore authentic tastes selected by our sommelier. International shipping available. Visit grandesvinedos.com today! #SpanishFoodAndWine #WineOnline #GourmetDelivery #GrandesVinedos