Brand Tone

Chic & Accessible

Brand Values

• •Elegance
• •Quality
• •Exclusivity
• •Accessibility
• •Trend-Consciousness
• •Entrepreneurial Spirit
• •Direct Customer Engagement

Best Practices

• •Create a Unified Brand Voice: Decide on a core brand personality that can be adapted, not changed, across platforms. A 'Chic & Accessible' or 'Trendy-Luxe' voice would unify the elegant imagery with the direct-to-consumer sales approach.
• •Cross-Promote Platforms Strategically: Encourage website visitors to follow on TikTok for daily trends and styling videos. Use TikTok to drive traffic to the website for high-end, exclusive collections. This creates a cohesive customer journey.
• •Align Product Showcase: Gradually introduce the trendy accessories (like the bags) onto the website, perhaps under a separate 'Accessories' or 'Grande Finds' category. This will make the brand offering feel more consistent and less disjointed.
• •Establish a Professional Facebook Business Page: Migrating from a personal profile to a Facebook Business Page will offer better analytics, advertising tools, and a more professional appearance that aligns with the aspirational quality of the website.
• •Leverage User-Generated Content: Encourage customers to share photos wearing their purchases by creating a unique hashtag (e.g., #MyGrandeMoment). Reposting this content on social media will build community, provide social proof, and reinforce the brand's image as both aspirational and attainable.

Social Perception

Perceived as a responsive, approachable local business and a go-to source for trendy and fashionable items, including popular branded bags and clothing, with strong customer purchase intent. It is also seen as a potential supplier for other small businesses.

Copy Examples

• •Elegance has arrived. Our new collection of statement dresses is here to define your next great moment. Swipe through to see the looks everyone will be talking about. DM or WhatsApp to make it yours.
• •That bag you've been dreaming of? We got it. ✨ The latest Coach tote is here and it’s ready for you. Limited stock! Message us on WhatsApp to order before it’s gone! #CoachBags #GhanaFashion #MustHave
• •The 'Midnight Dahlia' Gown isn't just a dress—it's an entrance. Crafted with intricate lace and a silhouette that flows with you, it’s the perfect blend of modern elegance and timeless sophistication. Your unforgettable night starts here.
• •Be the First to Know. Get exclusive access to our newest arrivals—from the elegant gowns on our website to the trendy bags everyone wants on social media. This week only, enjoy free delivery on your next order. Shop the trend, keep the elegance.
• •Your style, your way. Whether you're shopping for a formal event on our website or a trendy piece you saw on TikTok, our team is here to help you. Send us a message anytime for personal styling advice or to place an order. We love hearing from you!