Brand Tone

Sophisticated and Expert, Accessible and Helpful, Engaging and Educational, Service-Oriented

Brand Values

• •Quality and Excellence
• •Expertise and Knowledge
• •Customer Experience and Enjoyment
• •Curated Selection
• •Accessibility (to fine wines)

Best Practices

• •Balance Expertise with Approachability: Use precise wine terminology where appropriate but always explain concepts clearly, avoiding overly technical jargon that might alienate less experienced customers. Ensure the language feels welcoming and inclusive.
• •Emphasize the "Concierge" Service: Consistently highlight the personalized guidance and expertise offered by the sommeliers. Frame the brand as a trusted advisor in the customer's wine journey.
• •Showcase Curation and Quality: Regularly refer to the careful selection process, the quality of the wines (e.g., "top labels," "fine wines," specific esteemed regions/producers), and the expertise behind the choices.
• •Focus on the Experience and Enjoyment: Write copy that evokes the pleasure of discovering and drinking good wine. Connect the wines to occasions, food pairings, and the overall enjoyment they bring, not just their technical attributes.
• •Maintain a Consistent Voice Across All Channels: Ensure that the tone used on the website, social media, email newsletters, event descriptions, and any print materials is harmonious, reflecting sophistication, expertise, and helpful accessibility. Develop a brand style guide for reference.

Social Perception

Reputable Fine Wine Provider, Helpful for All Levels of Wine Drinkers, Associated with Premium Experiences, Engaging and Community-Focused

Copy Examples

• •Headline: Discover Your Next Favourite: Expertly Selected Wines, Effortlessly Enjoyed. Body: At Grand Cru Wines, our sommeliers demystify the world of fine wine. Explore curated collections from Bordeaux to the New World, and let us guide you to the perfect bottle, whatever your taste or occasion. Your journey to exceptional wine starts here. Call to Action: Explore Our Collections / Speak to a Sommelier
• •Headline: The Sommelier's Cellar, Open to You. Body: Unlock a world of unparalleled taste. Grand Cru Wine Concierge offers access to rare vintages, celebrated estates, and everyday gems, all chosen with an expert eye. Let our specialists make your next wine selection an adventure in flavour. Call to Action: Browse Fine Wines / Get Personalised Advice
• •Headline: More Than Just Wine. It's an Experience. Body: From intimate tastings to exclusive masterclasses, Grand Cru Wines invites you to deepen your appreciation for the art of winemaking. Join our community of enthusiasts and let our experts guide your palate. Call to Action: View Upcoming Events / Read Our Wine Blog
• •Headline: Elevate Your Occasions with Grand Cru. Body: Whether sourcing a special gift, planning a corporate event, or simply seeking the perfect pairing for dinner, our Wine Concierge service is dedicated to finding exceptional wines that match your needs and delight your guests. Call to Action: Enquire About Corporate Services / Find the Perfect Gift
• •Headline: From Celebrated Classics to Hidden Gems. Your Gateway to Great Wines. Body: Grand Cru Wines brings you a meticulously curated selection, from iconic 100-point legends to delightful everyday drinkers. Our passion is finding you the right wine, every time. Easy selection, expert advice, pure enjoyment. Call to Action: Shop New Arrivals / Explore Sommeliers' Picks