Brand Tone

Supportive, Understanding, Empowering, Community-Oriented, Direct, Clear

Brand Values

• •Customer Service
• •Quality Products
• •Self-Expression and Individuality
• •Comfort and Self-Care
• •Community

Best Practices

• •Incorporate Community-Centric Phrases (Authentically)
• •Reflect 'Character, Class, n' Culture'
• •Highlight product quality and comfort
• •Emphasize empowerment and self-expression
• •Maintain a direct and clear communication style

Social Perception

Positive within its niche, Specialized and Purpose-Driven

Copy Examples

• •Celebrate strength and recovery
• •Embrace recovery with this heartfelt and genuine tee
• •There's No Gram Like The Program
• •Character, Class, n' Culture
• •Wear it with pride