Brand Tone

Traditional, Quality-Oriented, Authentic, Community-Rooted, Passionate

Brand Values

• •Quality
• •Family & Tradition
• •Expertise
• •Customer Satisfaction
• •Community Connection
• •Integrity/Honesty

Best Practices

• •Emphasize Heritage and Longevity: Consistently reference the company's founding year (1942) and its multi-generational family ownership to reinforce tradition and experience.
• •Prioritize Quality-Centric Language: Use adjectives that convey premium quality, freshness, and superior taste (e.g., "finest," "freshest," "premium," "succulent," "hand-picked," "time-honored").
• •Maintain a Respectful and Expert Voice: Avoid overly casual slang or humor that might detract from the established, expert image. The tone should be confident and knowledgeable.
• •Showcase Authenticity through Storytelling: Share brief anecdotes or details about the family's history, their connection to the Chesapeake Bay, or their meticulous processes to build trust and a personal connection.
• •Be Consistent Across All Platforms: Ensure that the language and values projected on the website, social media, QVC appearances, and any marketing materials align to present a unified brand identity.

Social Perception

High-Quality Seafood Provider, Reputable & Established, Authentic Chesapeake Bay Experience, Good Customer Service, Valued Local Institution

Copy Examples

• •Headline: "A Legacy of Flavor: Four Generations of Chesapeake Bay Excellence." Body: "Since 1942, Graham & Rollins has been dedicated to bringing you the finest, freshest seafood. Taste the tradition in every bite of our hand-picked crab meat and world-famous crab cakes."
• •Product Focus (Crab Cakes): "Experience True Chesapeake Gold. Our legendary crab cakes are crafted with generous portions of premium lump crab meat and a family recipe perfected over 80 years. Quality you can taste, from our family to yours."
• •Online Order Ad: "From the Bay to Your Doorstep. Get the unmatched taste of Graham & Rollins seafood delivered fresh. For decades, discerning chefs and families have trusted our commitment to quality. Order today and savor the difference."
• •Brand Story Snippet: "More Than Seafood, It's Our Heritage. For Graham & Rollins, providing exceptional crab and seafood isn't just a business, it's a proud family tradition passed down through generations. We honor our Chesapeake roots by ensuring every product meets our exacting standards of quality and freshness."
• •Local Market/Restaurant Invite: "Your Hampton Seafood Destination. Visit Graham & Rollins Market & Restaurant for the freshest local catch and our award-winning crab cakes, served with the same dedication to quality that has defined us since 1942. Taste the heart of the Chesapeake Bay, right here in Hampton."