Brand Tone

Sophisticated & Elegant, Heritage-Focused & Traditional, Authoritative & Confident, Artistic & Evocative

Brand Values

• •Excellence & Quality
• •Heritage & Legacy
• •Creativity & Innovation
• •Exclusivity & Distinction
• •Connection to Nature & Sustainability
• •Timelessness & Enduring Grace

Best Practices

• •Embrace Elevated Language: Use a rich and sophisticated vocabulary. Avoid slang, overly casual phrases, or clichés. Focus on words that evoke elegance, quality, and heritage.
• •Weave in the Heritage Narrative: Regularly, but subtly, reference the brand's history, founding principles, and the journey from textiles to perfumes and fine foods. This reinforces authenticity and tradition.
• •Focus on Sensory Details & Craftsmanship: When describing products, go beyond functional attributes. Describe the origin of ingredients, the meticulous process, and the experiential qualities (scent, taste, feel).
• •Maintain an Air of Exclusivity: While being welcoming, the tone should always suggest that the products are special, crafted for a discerning individual who appreciates the finer things.
• •Uphold Values in All Communications: Ensure that messages about sustainability, quality, and innovation are consistently reflected, not just in dedicated sections but infused throughout the brand's storytelling.

Social Perception

Luxury & Premium, Niche & Exclusive, High Quality, Intriguing Heritage, Aspirational, Price Point Consideration

Copy Examples

• •Graham & Pott: A Legacy of Luxury, Woven into Every Scent. Discover Timeless Elegance.
• •Introducing 'Eternal Bloom' – our latest olfactory masterpiece. Handcrafted with the rarest petals and a whisper of ancient woods, this is more than a fragrance; it's an heirloom. Experience the Graham & Pott tradition. #GrahamAndPott #LuxuryPerfume #ArtOfPerfumery #TimelessScent #NewLaunch
• •Before the world knew our perfumes, it knew our dedication to quality. Rediscover the essence of Graham & Pott with our exquisite single-origin teas. A tradition of refinement, brewed for the modern connoisseur. Shop our Heritage Tea Collection.
• •From the mists of esteemed estates to your morning ritual, Graham & Pott presents its Signature Roast Coffee. Each bean is a testament to our unwavering pursuit of excellence, promising a cup rich in heritage and bold in flavour. Elevate your senses.
• •Since 1890, the House of Graham & Pott has been synonymous with unparalleled British craftsmanship. What began with fine textiles, scented with innovation, has blossomed into a world of exquisite fragrances and epicurean delights. Our commitment remains unchanged: to source the exceptional, and to craft the timeless.