Brand Tone

Predominantly Friendly and Celebratory, Helpful and Informative, Traditional yet Modern, Reliable and Established

Brand Values

• •Celebration
• •Variety and Choice
• •Quality
• •Customer Service
• •Tradition and Heritage
• •Convenience

Best Practices

• •Develop a Tone of Voice Guide: Clearly define the brand's personality (e.g., "The friendly neighbour who loves to celebrate with you"). Provide examples of "do's and don'ts" for language, humour, and formality.
• •Use "Celebration" Keywords: Consistently incorporate words associated with joy, occasions, milestones, and thoughtfulness (e.g., "celebrate," "joy," "special," "cherish," "perfect," "thoughtful").
• •Be Genuinely Engaging on Social Media: Respond to comments and messages in a warm, friendly, and helpful manner. Ask questions to encourage interaction. Reflect the in-store helpfulness online.
• •Balance Tradition with Modernity: Acknowledge the brand's heritage and reliability while using contemporary language and visuals, especially on platforms like Instagram and TikTok, to appeal to all age groups.
• •Ensure Consistency Across All Channels: Whether it's website copy, social media posts, email newsletters, or in-store signage, the tone should feel cohesive and recognizably "Card Gallery." Train staff on brand voice for in-person interactions as well.

Social Perception

Well-Established Local Shop, Go-To for Occasions, Mixed Customer Service Experiences, Trusted Online Retailer (Developing)

Copy Examples

• •For over 30 years, Card Gallery on Grafton Street has been helping Dublin celebrate every precious moment. From birthdays to 'just because,' find the perfect card and gift to share the joy. ✨ #CardGalleryDublin #GraftonStreetGifts #MakingMemories
• •Spring has sprung at Card Gallery! 🌷 Hop in to discover our vibrant new collection of Easter cards, delightful gifts, and cheerful balloons. Let's make this season egg-stra special! #EasterJoy #DublinCelebrates #CardShop
• •Can't find that *exact* right card? With Ireland's widest selection of greeting cards, from hilarious to heartfelt, your search ends at Card Gallery! Pop into Grafton Street or browse online. We've got you covered. 😉 #EveryOccasion #CardExperts #DublinShopping
• •Celebrating a milestone? Or just want to send a smile? We love being a part of your special moments. Share your Card Gallery finds and tag us @graftonstreetdublin! #YourCelebrations #CardGalleryCommunity #DublinLife
• •Life's busy, but thoughtful gestures matter. ✨ Order your cards, gifts, and balloons online at cardgallery.ie by 3 pm for same-day local pickup at Grafton Street, or enjoy our speedy nationwide delivery! Convenience and care, delivered. 🚚 #OnlineGiftsDublin #ShopEasy #CardGalleryOnline