Brand Tone

Passionate & Enthusiastic, Collector-Focused & Community-Oriented, Inclusive & Supportive, Approachable & Friendly, Modern & Trendy

Brand Values

• •Passion for Music & Collecting
• •Exclusivity & Quality
• •Community & Connection
• •Inclusivity & Advocacy
• •Customer Satisfaction
• •Support for Artists

Best Practices

• •Stay Passionate: Always let the genuine love for music and collecting shine through in your language. Use enthusiastic and energetic words.
• •Speak the Collector's Language: Use terms and references that resonate with vinyl enthusiasts (e.g., "ISO," "grail," "pressing," "variant"). Show you understand their world.
• •Champion Inclusivity: Consistently highlight and support diverse artists, especially from the LGBTQ+ community. Ensure your imagery and messaging are welcoming to all.
• •Be Approachable and Human: Respond to comments and DMs in a friendly, helpful, and timely manner. Don't be afraid to use emojis to convey emotion where appropriate.
• •Keep it Fresh and Current: Stay updated with new music trends and social media content styles (especially on TikTok and Instagram Reels) to remain relevant to your audience, while still maintaining your core identity.

Social Perception

Positive, Collector's Hub, Responsive & Engaging, Trustworthy

Copy Examples

• •Spin an icon. ✨ The [Artist Name] - [Album Name] EXCLUSIVE [Color] Vinyl is HERE, only at Graffiti Records. Crafted for collectors, by collectors. Don't miss out on this limited piece! #GraffitiRecordsExclusive #VinylCollector #[ArtistName]
• •Crank up the pride! 🏳️‍🌈 Our 'Pride Doesn't Stop' exclusive pressing of [Artist Name]'s [Album Name] is more than just a record – a portion of proceeds supports [LGBTQ+ Organization]. Amplify queer voices with us. #PrideDoesntStop #LGBTQMusic #VinylLove #[ArtistName]AGraffitiRecords
• •Heads up, collectors! Vinyl treasures have just landed. 🔥 Fresh restocks and must-have new arrivals are now live on Graffiti Records. Your next favorite record is waiting. Link in bio! #GraffitiRecords #NewMusicFriday #VinylCommunity #RecordStore
• •What record is currently living rent-free on your turntable? 👇 We're always on the hunt for what our fellow collectors are spinning! Share your current obsession. #GraffitiRecords #VinylTalk #MusicCommunity #NowSpinning
• •Sound ON! 🔊 Your weekly dose of vinyl goodness has arrived at Graffiti Records. Pre-orders, exclusives, and all the records you NEED. Tap the link in bio to shop! #VinylTok #NewReleases #GraffitiRecords #[RelevantArtistHashtag] #LimitedEditionVinyl