Brand Tone

Approachable and Friendly, Authentic and Passionate, Confident and Knowledgeable, Convenience-Oriented, Slightly Playful/Witty

Brand Values

• •Quality
• •Authenticity
• •Convenience
• •Customer Satisfaction
• •Health-Consciousness
• •Value

Best Practices

• •Embrace the "Approachable Expert": Write as if you're a knowledgeable friend sharing a fantastic coffee secret. Be confident in the quality and uniqueness of the New Orleans style, but avoid overly technical jargon. Explain the benefits (smoothness, low acidity, great taste) in a clear, relatable way.
• •Highlight Authenticity & Heritage: Weave in the New Orleans-style tradition and the use of chicory and spices. Share the brand's story and passion authentically. This builds trust and differentiates Grady's from generic coffee brands.
• •Focus on Convenience and Simplicity: Consistently emphasize how easy and hassle-free the products are to use. Use action-oriented language that speaks to busy lifestyles and the desire for a quick, quality coffee solution.
• •Inject Personality & Warmth: Don't be afraid of a little humor or witty phrasing where appropriate, especially on social media. Keep the language welcoming, friendly, and genuine. Respond to customers with the same warmth.
• •Show, Don't Just Tell, the Quality: Instead of just saying "high quality," describe the "velvety-smooth" texture, the "rich, bold flavor," and the "all-natural" ingredients. Use sensory language that helps the customer imagine the enjoyable experience of drinking Grady's Cold Brew.

Social Perception

Positive Taste Profile, Convenient and Easy to Use, High Quality, Good Value, Reliable and Consistent, NYC Brand with Southern Flair

Copy Examples

• •Headline: Sick of bitter, overpriced coffee? Body: Grady's New Orleans-Style Cold Brew is so smooth, it'll make your tastebuds sing (and your wallet, too!). Brew a perfect, velvety cup in minutes. Your mornings just got a whole lot brighter. #GradysSmooth #NOLAColdBrew
• •Headline: Real Coffee, Real Easy. Body: Life’s complicated enough. Your coffee shouldn’t be. With Grady's Bean Bags, you're just a steep away from rich, New Orleans-style cold brew. No fancy gadgets, no fuss, just ridiculously good coffee. What are you waiting for? #GradysEasyBrew #AuthenticFlavor
• •Headline: From Our Kitchen to Yours, the Taste of New Orleans. Body: We’ve been passionately brewing our signature blend of coffee, chicory, and spices since 2011. Experience the Grady's difference – a bold, smooth flavor that’s all-natural and undeniably delicious. Taste the tradition. #GradysColdBrew #Since2011 #NYCLovesNOLA
• •Headline: Your At-Home Coffee Shop Upgrade. Body: Why venture out when perfection is in your fridge? Grady's Cold Brew concentrate delivers that coffee shop quality with a unique New Orleans kick. Smooth, versatile, and always ready when you are. Sip it straight, add your favorite milk, or get creative! #MyGradysMoment #ColdBrewLove
• •Headline: Fuel Your Hustle the Smooth Way. Body: Need a boost without the bite? Grady's Cold Brew offers that all-natural energy kick with a signature smooth, spiced flavor. Brewed for 20 hours in NYC, it’s the craft coffee that keeps you going. #GradysKick #SmoothEnergy #MadeInNYC