Brand Tone

Traditional & Classic, Refined & Upscale, Personal & Service-Oriented, Southern Gentleman, Knowledgeable & Established, Welcoming & Comfortable

Brand Values

• •Quality: Providing the "finest in men's traditional clothing" and "finest service available anywhere, at any cost."
• •Tradition & Heritage: Pride in their "Old World History" and "Old World Services," located in a historic building.
• •Customer Relationships: Striving to establish "long-standing relationships with all of our clients."
• •Personalized Service: Ensuring the clothing experience is rewarding through personal attention, proper fitting, and follow-up.
• •Exclusivity & Uniqueness: Offering locally made specialty items and products customers "are not going to find anywhere else."
• •Community & Connection: The "social club" atmosphere and the long tenure of staff suggest a value for community.

Best Practices

• •Emphasize Heritage and Tradition: Consistently reference the store's history, its "Old World Service" philosophy, and its place in historic Charleston to reinforce established quality and trust.
• •Highlight Personalized Service: Use language that speaks to individual attention, expert guidance, and building long-term relationships (e.g., "your personal style," "our experienced associates," "a rewarding experience").
• •Maintain a Refined and Respectful Voice: Employ sophisticated yet accessible language. Address the customer as a "gentleman" and convey a sense of elevated taste and quality.
• •Showcase Quality and Exclusivity: Focus on the "finest" brands, custom tailoring capabilities, and unique local items that differentiate the store.
• •Cultivate a Welcoming and Knowledgeable Persona: Write copy that is informative and helpful, reflecting the in-store experience of a relaxed, "social club" atmosphere where expert advice is readily available.

Social Perception

Largely viewed as a distinguished, high-quality men's clothier with excellent, personalized service. It's considered one of Charleston's best and most respected men's stores.

Copy Examples

• •Headline: Experience Timeless Style. Discover Grady Ervin. Body: Since 1995, Grady Ervin & Co. has been Charleston's destination for gentlemen seeking classic clothing and unparalleled personal service. Step into our historic King Street store and let us tailor a wardrobe that speaks to your enduring style.
• •Headline: More Than a Suit. A Charleston Tradition. Body: At Grady Ervin & Co., we believe in "Old World Service"—where quality craftsmanship meets genuine relationships. From ready-to-wear essentials to bespoke creations, find attire as distinguished as the city we call home.
• •Headline: The Art of Dressing Well, Mastered. Body: Our experienced associates are dedicated to your perfect fit and personal style. Explore curated collections from the world's finest brands and unique Charleston-made treasures, only at Grady Ervin & Co.
• •Headline: Your Style, Perfected. Our Pleasure. Body: Walk into Grady Ervin & Co. and feel the difference. A relaxed atmosphere, knowledgeable staff, and a commitment to making your clothing experience exceptional. From field sports to formal wear, we're your trusted clothier.
• •Headline: Classic. Custom. Charleston. Body: Grady Ervin & Co. offers the definitive selection of gentlemen's apparel, from esteemed international labels to exclusive local finds. Visit us for made-to-measure services and discover the enduring appeal of true quality.