Brand Tone

Celebratory & Enthusiastic, Youthful & Relatable, Helpful & Supportive, Nostalgic & Sentimental, Professional yet Approachable

Brand Values

• •Memory Preservation
• •Quality
• •Ease of Creation/User-Friendliness
• •Customer Celebration
• •Personalization & Uniqueness
• •Reliability & Trust

Best Practices

• •Understand Your Audience Deeply: Always write with the graduating student (and sometimes their parents or school organizers) in mind. Use language, references, and humor that resonate with their age group and current experiences. Keep up with youth slang and trends (appropriately).
• •Focus on the "Why": Connect with the emotional aspect of graduation. It's not just a newspaper; it's a time capsule, a celebration of friendship, achievement, and the end of an era. Let this emotional core shine through your copy.
• •Be Genuinely Enthusiastic and Positive: Graduation is an exciting time. Your copy should reflect this energy. Use exclamation points (judiciously), positive adjectives, and a generally upbeat tone.
• •Maintain a Helpful and Supportive Stance: The process of creating a yearbook can be daunting. Position the brand as a helpful guide and an enabler. Use clear, encouraging language, especially when explaining processes or features.
• •Develop a Style Guide: Create a simple style guide that outlines key brand voice characteristics, preferred terminology (e.g., "Abizeitung" vs. "Yearbook" depending on context/audience), use of emojis, and a "do's and don'ts" list for tone. This will help ensure consistency across all writers and platforms. For example, always capitalize "Graduation," or always use a celebratory emoji in Instagram posts.

Social Perception

Positive, Specialized, Helpful Resource, Memory Creator, Youth-Oriented

Copy Examples

• •Headline for a social media ad targeting graduation committees: Nail Your Graduation Newspaper! 🎓🎉 Easy design, epic memories. Let's make your 'Abizeitung' legendary together! #Graduprint #Abi2025 #GraduationGlory
• •Instagram caption for a customer feature: Look at this incredible yearbook from the Class of 2024 at [School Name]! 🤩 So much creativity and so many amazing memories packed into one book. We're honored to help bring your stories to life! Tag your graduation squad! 👇 #CustomerLove #GraduationKeepsake #MadeWithGraduprint
• •Website Call-to-Action Button/Text: Start Your Memory Book Now! or Create Your Legacy: Design Your Yearbook Today!
• •Email subject line for a promotional offer: Your Epic Graduation Story Deserves an Epic Newspaper! ✨ Get 15% Off Your Order!
• •About Us snippet for the website: At Graduprint, we're more than just a printing service; we're memory keepers. We believe every graduation story is unique and deserves to be told beautifully. That's why we offer easy-to-use tools and dedicated support to help you create graduation newspapers and yearbooks that you'll cherish for a lifetime. Let's celebrate your achievement together!