Brand Tone

Elegant, Authoritative, Artistic, Timeless

Brand Values

• •Heritage & Legacy
• •Artistry & Craftsmanship
• •Exclusivity & Luxury
• •Timeless Beauty
• •Transformation & Inspiration

Best Practices

• •Always weave the brand's rich history (est. 1898, family-run) into the narrative. This is a powerful differentiator that builds immediate authority and trust.
• •Employ a sophisticated vocabulary. Words like "artisan," "bespoke," "heritage," "timeless," "exquisite," and "legacy" align with the brand's luxury positioning. Speak of the product as an "investment" or a "work of art," not just a purchase.
• •Don't just describe the pattern. Narrate the inspiration behind it, the artisanal process, or the transformative effect it has on a room. This adds emotional depth and value.
• •Highlight the human element —the master artists who paint the panels and the renowned interior designers who use them. This reinforces the values of craftsmanship and exclusivity.
• •Ensure that the elegance and sophistication of the photography are perfectly matched by the grace and refinement of the copy. The text should feel as luxurious and well-crafted as the wallpaper itself.

Social Perception

Top-tier, aspirational luxury brand within the interior design community and among affluent homeowners; often mentioned as a leader in high-end wallcoverings; described as "stunning" and "transformative"; having Gracie wallpaper is seen as a significant design statement and a mark of sophisticated, well-invested interior; viewed as a "dream" partner for designers and a worthy investment for homeowners looking to create an extraordinary space.

Copy Examples

• •A legacy of beauty, hand-painted for today. Since 1898, our artisans have been turning walls into timeless masterpieces. In this serene bedroom by [Designer Name], our ‘Imperial Garden’ Chinoiserie doesn't just decorate the room —it gives it a soul. Discover the art of Gracie.
• •Four Generations of Artistry. One Unforgettable Impression. From our family to yours since 1898, Gracie continues a tradition of hand-painted excellence that transforms the exceptional home.
• •The Brushstroke of Genius. For designers who seek more than wallpaper, Gracie offers a partnership in artistry. Bring your vision to life with bespoke, hand-painted wallcoverings that are as unique as your clients. The standard for luxury wallcoverings for over a century.
• •Introducing the Kyoto Collection. Inspired by the tranquil gardens and rich artistic traditions of Japan, each panel is a symphony of meticulous detail and subtle color, hand-painted on our signature silk. An invitation to bring harmony and storied elegance into your space.
• •The Art of Patience. Every Gracie panel is a story told by hand, a testament to centuries of craftsmanship. #GracieWallpaper #HandPainted #Artistry #Craftsmanship #LuxuryDesign