Brand Tone

Warm, inviting, and sophisticatedly charming; personal and relatable, aiming to make customers feel like they are being welcomed into a friend's beautifully curated home.

Brand Values

• •Family and Legacy
• •Joy and Celebration
• •Quality and Timelessness
• •Community
• •Accessibility and Inclusivity

Best Practices

• •Always Channel the "Gracie" Persona: Before writing any copy, ask, "How would a warm, stylish, and gracious hostess say this?" This will help maintain a consistent and personal tone.
• •Lead with Emotion, Follow with Function: Start with the feeling or memory a product can evoke before detailing its features. For example, instead of "100% cotton," start with "Wrap yourself in the comfort of..."
• •Incorporate the Brand's Core Values: Weave words like "legacy," "tradition," "joy," and "celebration" into your copy where appropriate to reinforce what the brand stands for.
• •Maintain a Unified Voice Across All Platforms: The friendly and sophisticated tone of the website's "About Us" page should be the same tone used in Instagram captions, email newsletters, and customer service responses.
• •Tell Stories, Don't Just Sell Products: Share the inspiration behind a collection, the craftsmanship of a piece, or how a particular item can be a part of a customer's life story. This elevates the brand beyond a simple retail transaction.

Social Perception

A chic and reliable local boutique with a strong sense of identity, appealing to a demographic that values quality, aesthetics, and a personal touch. Perceived as a go-to destination for thoughtful gifts and stylish home and fashion items.

Copy Examples

• •From our house to yours, with love. Introducing the [Collection Name], where every meal becomes a cherished memory. Inspired by Gracie's own love for hosting, these pieces are designed to bring warmth and elegance to your table for years to come. Tap to shop the collection and start your own tradition.
• •Hello, sunshine! As the seasons change, so does the feeling of home. Refresh your space with our new collection of cozy throws, artisanal candles, and unique decor that tells a story. Find pieces that will bring you joy, day in and day out. Explore the latest arrivals.
• •Celebrating a new beginning? Let us help you build a home as beautiful as your love story. The Gracie's House gift registry is a curated experience for the modern couple. Start creating your timeless collection of hosting essentials and memorable home accents today.
• •The [Dress Name] is more than just a dress; it's a feeling. With its flattering silhouette and delicate details, it's the perfect companion for everything from a garden party to a quiet dinner for two. Effortlessly chic and endlessly versatile, it’s a piece you’ll reach for again and again.
• •Ever wonder how Gracie's House came to be? It all started with a shared passion for fashion and entertaining, passed down through generations. We're Debbie and Ashley, the mother-daughter team behind the store, and our mission is simple: to bring a little piece of our family's joy into your home. Thank you for being a part of our story!