Brand Tone

Joyful & Vibrant, Feminine & Expressive, Authentic & Happy, Approachable & Confident, Proudly Colombian

Brand Values

• •Happiness & Positivity
• •Celebration of Latin Identity/Joy
• •Authenticity & Self-Expression
• •Quality & Craftsmanship
• •Conscious Production
• •Versatility
• •Gratitude

Best Practices

• •Lead with Joy and Positivity: Ensure all copy reflects the brand's core message of happiness, positive emotions, and Latin joy. Use uplifting and cheerful language.
• •Emphasize Colombian Roots & Conscious Creation: Regularly and proudly mention that products are "Made in Colombia" by local hands, highlighting the "conscious way" of production.
• •Use Vibrant and Expressive Language: Mirror the colorful nature of the clothing in your descriptions. Use words that evoke vibrancy, energy, and self-expression.
• •Maintain an Authentic and Approachable Voice: Speak directly and warmly to your audience. Avoid overly formal or technical jargon. Let the genuine passion for the brand shine through.
• •Inspire Self-Expression and Confidence: Frame products not just as items to wear, but as tools for women to express their unique style and feel confident and happy.

Social Perception

Positive Customer Feedback, Associated with Joy & Color, Appreciation for Colombian Origin, Trusted

Copy Examples

• •Unleash your inner sunshine! ☀️ Our new collection is bursting with Latin joy, vibrant colors, and the authentic Gracie's spirit. Discover pieces made with love, by Colombian hands, ready to make you happy. #GraciesColombia #NewCollection #LatinJoy #ConsciousFashion
• •From morning coffee to evening celebrations, our [Dress Name] is designed to accompany you with style and happiness. Feel the authentic Gracie's touch in every detail. ✨ #GraciesStyle #DayToNight #ColombianMade #FeelGoodFashion
• •More than just clothing, it's a feeling. At Gracie's, we weave happiness, Latin color, and authentic Colombian spirit into every piece. Wear your joy! 💖 #ThisIsGracies #MadeInColombia #PositiveVibesOnly #ExpressYourself
• •Crafted with passion, designed to delight. Our [Product Name] is a testament to Colombian artistry and our commitment to making you feel special. Experience the Gracie's difference. #GraciesQuality #ColombianHands #FashionWithLove
• •How does your Gracie's piece make you feel? Share your joyful moments with #GraciesHappy! We love seeing you shine. ✨ Shop your next happy outfit today! #GraciesCommunity #ShareYourJoy #ColombianFashion