Brand Tone

Joyful and Vibrant, Expressive and Confident, Approachable and Friendly, Proudly Colombian

Brand Values

• •Gratitude
• •Happiness and Positivity
• •Colombian Craftsmanship and Local Production
• •Self-Expression and Empowerment
• •Quality
• •Conscious Consumption
• •Love for Life's Moments

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives describing your brand's personality (e.g., joyful, vibrant, empowering, authentic, grateful) and what it is not (e.g., exclusive, overly formal, minimalist, generic). Share this with anyone creating content.
• •Use "Gracie's Words": Create a list of preferred words and phrases that align with the brand's values and tone (e.g., "happiness," "color," "joy," "gratitude," "vibrant," "Colombian hands," "express yourself," "celebrate").
• •Storytelling with a Colombian Heart: Weave the brand's origin story and commitment to local, conscious production into product descriptions, social media posts, and "About Us" sections. Emphasize the "why" behind the brand.
• •Customer-Centric Language: Focus on how the products make the customer feel (e.g., "feel confident," "express your joy," "accompany you on your adventures"). Use "you" and "your" frequently.
• •Consistent Visual and Verbal Language: Ensure the tone of the copy matches the visual aesthetic of the website and social media (which is colorful, lively, and showcases expressive individuals). The words should evoke the same feelings as the images.

Social Perception

Positive Customer Experiences, Trusted Brand, Fashion-Forward yet Wearable, Supportive of Local Industry

Copy Examples

• •Headline: "Dress in Happiness. Wear Your Color. Discover Gracie's Colombia." Body: "More than just clothes, Gracie's is a feeling. Crafted with Colombian love and a splash of pure joy, our pieces are made to move with you, laugh with you, and celebrate every colorful moment. Find your new favorite today!" Call to Action: Shop the Joy
• •Headline: "Unleash Your Radiance. Locally Made, Globally Loved." Body: "From the heart of Colombia to your wardrobe, Gracie's brings you fashion that’s as vibrant and unique as you are. Consciously created by talented Colombian hands, each piece tells a story of passion and color. Express yourself, beautifully." Call to Action: Explore New Arrivals
• •Headline: "Your Style, Your Story, Our Colombian Soul." Body: "At Gracie's, we believe fashion is an adventure. It's about feeling confident, expressing your inner light, and dancing through life. Our collections are designed to be your companions on every journey. What story will you tell today?" Call to Action: Discover Your Look
• •Headline: "Feel the Gracie's Difference: Quality, Color, and Colombian Heart." Body: "Tired of the same old thing? Step into a world of vibrant designs and exceptional quality. Our customers rave about the feel, the fit, and the joy our pieces bring. Experience the Gracie's magic for yourself!" Call to Action: Read Our Reviews & Shop
• •Headline: "More Than Fashion, It's a Celebration of You! ✨" Body: "Life’s too short for boring clothes! Gracie's is your invitation to embrace color, live boldly, and fill your days with gratitude and style. Handcrafted with love in Colombia, just for you." Call to Action: Join the Gracie's Family (And get 15% off!)