Brand Tone

Inspirational & Heartfelt, Southern Charm & Classic with a Trend, Creative & Unique, Feminine & Everyday Elegance

Brand Values

• •Faith & Community
• •Handmade & Craftsmanship
• •Inspiration & Storytelling
• •Entrepreneurial Spirit
• •Supporting Retailers

Best Practices

• •Embrace 'Southern Grace': Infuse copy with warmth, charm, and a touch of classic elegance that evokes the 'Old South inspiration.' Use inviting and gracious language.
• •Highlight 'Handmade with Love': Consistently mention the handcrafted nature of the jewelry. Use phrases like 'carefully crafted,' 'unique designs,' 'made with love,' to emphasize the personal touch and artistry.
• •Tell the Story: Weave in elements of Amy's journey, the inspiration behind collections (like sourcing trips or vintage finds), or the meaning behind specific materials or designs. This adds depth and authenticity.
• •Speak to 'Her' Everyday Elegance: Focus on how the jewelry fits into the diverse life of the modern woman – versatile for different occasions, adding a touch of effortless style.
• •Maintain Visual-Verbal Harmony: Ensure the language used in copy aligns with the visual aesthetic presented on the website and social media – often showcasing texture, natural elements, and stylish layering. If the imagery is soft and feminine, the copy should echo that.

Social Perception

Quality & Unique Designs, Stylish & Versatile, Personal & Giftable, Trusted by Boutiques

Copy Examples

• •Southern grace, modern charm. Our Adelaide Necklace, handcrafted with love and a touch of Old South inspiration, is the perfect accent for your everyday story. Shine on, Grace Girl.
• •From weekday meetings to weekend wanderings, let your style speak. The 'Against the Grain' bracelet pairs timeless gemstones with a contemporary edge. Uniquely you, uniquely Grace Girl.
• •Inspired by tradition, designed for today. Each Grace Girl Bead is a little piece of art, thoughtfully crafted to add a touch of elegance and personality to your look. What story will your beads tell?
• •Discover the beauty of handcrafted. Our latest collection features carefully selected gemstones and unique designs, born from a passion for creating pieces as special as the women who wear them. Find your new favorite at gracegirlbeads.com.
• •A little sparkle, a lot of heart. The Anointed Necklace, delicate and meaningful, is a reminder of the grace within. Handmade in Huntsville, for your beautiful journey.