Tono de Marca

Personal and Approachable, Passionate and Enthusiastic, Authentic and Handcrafted, Creative and Inspiring, Warm and Welcoming

Valores de Marca

• •Craftsmanship and Quality
• •Personalization and Customization
• •Family and Home
• •Creativity and Empowerment (DIY)
• •Community
• •Passion for the Craft

Mejores Prácticas

• •Always Use a Personal, "From Us to You" Voice: Write as Matt and Meg. Use "we," "our," and address the customer directly ("you," "your"). Share personal anecdotes or insights when appropriate.
• •Highlight the "Handcrafted" and "Custom" Aspects: Continuously reinforce the value of bespoke, artisanal quality versus mass-produced. Use words like "hand-built," "made to order," "unique," "personalized."
• •Infuse Passion and Enthusiasm: Let your love for woodworking, design, and DIY shine through. Use positive, encouraging language. Words like "love," "passion," "excited," "inspired" can be effective.
• •Focus on Creating a "Home," Not Just Selling Furniture: Connect your products and services to the feeling and experience of a warm, inviting, and personal home environment. Emphasize family, gatherings, and making memories.
• •Maintain a Consistent Visual and Verbal Aesthetic: Ensure that the language used in copy aligns with the rustic, farmhouse, and approachable visuals on the website and social media. Avoid overly formal or corporate jargon. Keep it authentic and down-to-earth.

Percepción Social

Trustworthy, Artisanal, Knowledgeable and Skilled, Community-Oriented

Ejemplos de Copy

• •Gather 'round something truly special. Our handcrafted farmhouse tables aren't just furniture; they're the heart of your home, built by our hands, for your family. Let's design your dream table together!
• •Unleash your inner artisan! Join Matt and Meg at our next DIY workshop and transform a simple piece into a treasure. No experience? No problem! Just bring your enthusiasm – we’ll handle the rest. Let's make something beautiful!
• •From our little workshop to your cozy home. ✨ This custom console table, lovingly handcrafted by Matt, is ready to tell its new story. We’re passionate about every detail, ensuring each piece is as unique as the home it’s destined for. What can we build for you?
• •Got a project brewing? Our hand-picked selection of DIY supplies has everything you need to bring your vision to life – from quality paints to unique stencils. Swing by Gracefully Restored or shop online, and let’s get those creative juices flowing!
• •We're Matt and Meg, the hands and hearts behind Gracefully Restored. What started in our garage has grown into a passion for crafting beautiful, custom farmhouse furniture and helping you discover your own creative spark through our DIY workshops. We believe every home deserves pieces filled with love and character.