Brand Tone

Purpose-driven & Sincere, Ethical & Transparent, Premium & Quality-focused, Welcoming & Community-oriented, Hopeful & Inspiring, Calm & Serene

Brand Values

• •Justice & Human Dignity
• •Ethical Sourcing
• •Sustainability
• •Community
• •Transparency
• •Quality
• •Philanthropy/Giving Back

Best Practices

• •Always connect the product back to the overarching mission of ending forced labor and supporting the Grace Farms Foundation. This is the brand's strongest differentiator.
• •The tone should always feel genuine and heartfelt. Avoid overly corporate or salesy language that could undermine the altruistic core of the brand.
• •Regularly mention B Corp certification, Fairtrade sourcing, support for women-led co-ops, and the 100% profit donation model to reinforce trust and transparency.
• •While the mission is key, describe the taste, aroma, and quality of the tea and coffee to appeal to consumers on a product level, linking the quality experience to the "feel-good" aspect of the purchase.
• •Weave in the sense of peace, beauty, nature, and community associated with the Grace Farms cultural center. This adds a unique layer to the brand identity, connecting the products to a tangible, inspiring place.

Social Perception

Highly Ethical & Trustworthy, Impactful, Premium Quality Products, Associated with Beauty & Peace, Innovative Social Enterprise, Community-Focused

Copy Examples

• •Headline: Sip With Purpose. End Forced Labor. Body: Every cup of Grace Farms tea and coffee does more than awaken your senses. It fuels a mission. 100% of our profits support the fight to end forced labor worldwide. Taste the change. Be the change. Call to Action: Discover Your Impactful Brew.
• •Headline: More Than Organic. More Than Fairtrade. It's a Movement. Body: We believe in coffee and tea that’s good for you, good for farmers, and good for the world. As a B Corp, we’re committed to the highest ethical and sustainable standards, from women-led co-ops to your cup. Join us in creating a more just world, one sip at a time. Call to Action: Shop Ethical & Sustainable.
• •Headline: Find Your Moment of Grace. Body: Inspired by the tranquility of Grace Farms, our thoughtfully crafted blends offer a peaceful escape in every sip. Taste the pure, ethically sourced ingredients and feel the warmth of a brand that gives back completely. Call to Action: Explore Our Collections.
• •Headline: Your Morning Ritual, Reimagined for Good. Body: Start your day knowing your coffee is making a difference. Grace Farms Coffee is sourced from the finest beans, supports women entrepreneurs, and every purchase helps build a future free from exploitation. That’s a morning worth waking up for. Call to Action: Brew a Better World.
• •Headline: The Gift That Keeps on Giving. Body: Looking for a gift that truly matters? Share the exceptional taste and inspiring mission of Grace Farms Tea & Coffee. Each purchase is a donation towards ending forced labor, making it a present with profound impact. Call to Action: Give the Gift of Grace.