Brand Tone

Personal & Heartfelt, Artisanal & Passionate, Trustworthy & Customer-centric, Urgent (due to "closing down" sale)

Brand Values

• •Quality Craftsmanship
• •Authenticity
• •Customer Connection
• •Timelessness

Best Practices

• •Authenticity is Key: Ensure all claims about materials, origin, and the artisan's story are true and verifiable. Avoid stock imagery or AI that misrepresents the product or maker.
• •Transparency in Communication: Clearly state business address, contact information (including phone), and return/refund policies. Be upfront about shipping origins and timelines.
• •Show, Don't Just Tell: Use high-quality, original photos and videos of the actual crafting process, the artisan, and the materials used.
• •Consistent Voice Across All Channels: Maintain the heartfelt, personal tone in website copy, product descriptions, email communications, and any social media.
• •Build Real Customer Relationships: Engage with customer reviews (both positive and negative) professionally and empathetically. Foster a community around the brand's values.

Social Perception

Deceptive & Fraudulent, Low Quality, Untrustworthy, Exploitative

Copy Examples

• •From my hands to yours, each stitch in this leather tote carries 34 years of passion. Own a piece of my story before the workshop doors close for good.
• •Feel the difference genuine leather and decades of dedication make. The 'Lorena' bag isn't just an accessory; it's a companion crafted with heart.
• •More than just a bag – it's a promise of quality, born from a lifetime of loving leather. Find your timeless piece in my closing sale.
• •Grace's farewell collection: where timeless design meets the soulful touch of handcrafted leather. Thank you for supporting an artisan's journey.
• •Each fold and seam tells a story of dedication. As I prepare to close my workshop, I'm offering these cherished leather designs one last time.