Brand Tone

Playful, Confident, and Approachable.

Brand Values

• •Style Accessibility
• •Individuality and Self-Expression
• •Community & Connection
• •Adventure in the Everyday

Best Practices

• •Speak Like Your Audience: Use a conversational tone. Incorporate relevant slang and emojis where appropriate (especially on platforms like TikTok and Instagram), but keep it authentic to the brand. Avoid overly corporate or technical jargon.
• •Lead with the Vibe, Follow with the Feature: Start your copy by evoking a feeling, a lifestyle, or a sense of confidence. Once you've hooked them emotionally, then provide the key product details like "polarized," "UV400 protection," or "lightweight frame."
• •Turn Customers into Brand Ambassadors: Actively encourage and utilize User-Generated Content (UGC). Create a clear branded hashtag and regularly feature customer posts. When you do, use enthusiastic and appreciative language like "We're obsessed with this look!" to foster a strong community.
• •Keep it "GR8": Weave the brand name and its positive connotation into the copy in a playful way. Phrases like "Have a GR8 day," "Lookin' GR8," or "Your GR8est adventure" reinforce the brand identity and make it more memorable.
• •Maintain a Consistent Voice Across All Channels: While the tone may shift slightly (e.g., a more professional but still friendly tone for customer service emails versus a playful one on TikTok), the core brand personality—confident, approachable, and fun—should remain the same everywhere.

Social Perception

The Go-To for Affordable, Trendy Eyewear.

Copy Examples

• •Your vibe attracts your tribe. And your shades. 😎 Tag your crew and drop the emoji that describes your weekend plans. #GR8Sunglasses #GoodVibesOnly
• •The GR8 glow up is real. ✨ Which style are you copping? Link in bio! #GR8sunglasses #GlowUp #OOTD
• •BE THE MAIN CHARACTER. Why blend in? The 'Venture' frame is for those who live life in full color. Built with 100% UV protection for your eyes and engineered for turning heads, these shades aren't just an accessory—they're a statement. Lightweight, durable, and ready for your next adventure. Go on, you deserve it.
• •Inside: Your New Favorite Sunglasses (You Just Don't Know It Yet)
• •Looks That Kill. Prices That Don't. Whatever your mood, we've got the shades to match. All styles feature polarized lenses, full UV protection, and a price that makes sense. Shop the collection now.