Brand Tone

Passionate, Expert, Supportive, and Community-Oriented

Brand Values

• •Passion for Modeling
• •Quality
• •Customer Centricity & Support
• •Expertise & Knowledge Sharing
• •Community & Connection
• •Accessibility & Convenience

Best Practices

• •Always let the genuine enthusiasm for scale modeling shine through.
• •Frame product descriptions and content around how they help the modeler achieve better results.
• •Use a friendly, conversational style. Invite questions and interactions.
• •Actively use 'we,' 'us,' and 'our community' to create a sense of belonging.
• •Occasionally incorporating insights or messages directly from Pasquale can reinforce authenticity

Social Perception

Customers see GPmodeling as a reliable place to find everything they need for their hobby, with an assurance of quality. The brand is respected for its expertise and the quality of the specialized products it offers. They are seen as friendly, approachable, and genuinely interested in their customers' passion. Reviews consistently praise product quality, order accuracy, and fast shipping.

Copy Examples

• •Fuel Your Passion, Build Your Masterpiece. Your journey into the art of scale modeling starts with GPmodeling – where every detail matters.
• •Crafted by modelers, for modelers. Our new [Product Name] transkit isn't just a set of parts; it's an upgrade born from countless hours at the bench, designed to bring unparalleled realism to your build. Got questions? We're here to help you nail every step!
• •WOW! Check out this incredible [Car Model] build by @[CustomerHandle] using our [Product Used]! The dedication and skill are just inspiring. Share your latest projects with #GPmodelingBuilds – we love seeing your passion come to life and featuring our amazing community!
• •Your Next Build Awaits + Expert Tips from Pasquale!
• •More than just a store, GPmodeling is a community built on a shared obsession for the intricate beauty of scale models. From our founder's workbench to yours, we're dedicated to providing the finest materials and the supportive advice you need to create something truly special. Welcome to the family!