Brand Tone

Playful, trendy, and engaging; modern and approachable.

Brand Values

• •Modernity
• •Accessibility
• •Engagement
• •Trendiness
• •Convenience

Best Practices

• •Maintain a playful and trendy tone, especially on platforms like TikTok.
• •Incorporate relevant hashtags to increase visibility and engagement.
• •Focus on visual content that is both appealing and informative.
• •Engage with user comments and feedback to build a community.
• •Adapt content to suit each platform's unique audience and style.

Social Perception

A modern, accessible online department store that caters to current trends and engages with a broad audience, especially younger demographics.

Copy Examples

• •"¡Encuentra todo lo que necesitas en un solo lugar! #SuTiendaCR #OnlineShopping"
• •"¿Buscas las últimas tendencias? ¡Las tenemos! #ModaCR #Estilo"
• •"¡Compra ahora y recibe descuentos exclusivos! #OfertasCR #Promociones"
• •"Descubre productos increíbles que te encantarán. #Novedades #SuTienda"
• •"¡Únete a nuestra comunidad y comparte tu estilo! #SuTiendaLovers #FashionCommunity"