Brand Tone

Enthusiastic, knowledgeable, and friendly. Aiming to build trust with collectors while maintaining an approachable and engaging presence.

Brand Values

• •Authenticity & Quality: Commitment to selling official and high-quality merchandise.
• •Customer Satisfaction: Focus on providing a convenient and hassle-free shopping experience.
• •Passion for Geek Culture: Evident love for anime, comics, movies, and games.
• •Expertise & Reliability: Leveraging their history to assure product knowledge and stock availability.
• •Community: Fostering a sense of belonging for collectors and fans.

Best Practices

• •Maintain a collector-focused and knowledgeable tone by emphasizing authenticity, exclusivity, and high quality in product descriptions.
• •Use friendly and approachable language, incorporating emojis and engaging questions in social media posts to create a welcoming vibe.
• •Ensure product descriptions and policy information are clear, direct, and informative to provide customers with necessary details.
• •Showcase the brand's passion for geek culture through the product selection, marketing language, and engagement with fandom themes.
• •Highlight the brand's expertise and reliability by referencing the 30-year history in the entertainment retail business and assuring product knowledge.

Social Perception

A reliable and knowledgeable retailer for geek collectibles, especially for niche fandoms like One Piece. Perceived as an enthusiast hub with a positive customer experience regarding service and shipping.

Copy Examples

• •Hoist the Jolly Roger and set sail with the Straw Hat Pirates today!
• •Embrace the courageous spirit of Gryffindor with our exclusive Hufflepuff collection!
• •Authentic & exclusive figures for true collectors. Fast & reliable shipping from Belgium!
• •Amuzzi Geek Shop: Your go-to place for Marvel, DC Comics, Anime, Harry Potter, Star Wars and Horror fans.
• •30 years of movie and series expertise. Providing high-quality, unique, and geeky products at affordable prices.