Brand Tone

helpful, value-driven, and direct, aiming to be seen as experienced and reliable

Brand Values

• •Value for Money
• •Wide Selection
• •Customer Service
• •Experience & Reliability
• •Accessibility

Best Practices

• •Always Emphasize Value: Whether it's price, quality for the price, or convenience, ensure the copy highlights what the customer gains. Use phrases like "smart buy," "save more," "direct price."
• •Be Clear and Direct: Avoid overly flowery or ambiguous language. Get straight to the point about product benefits and offers. Use simple sentence structures.
• •Maintain a Helpful & Approachable Stance: Frame copy from the perspective of solving a customer's need or making their life easier. Use welcoming language ("You are invited to try us").
• •Use Consistent Terminology: Stick to established terms like "Gozrim Coupon," "personal import," "attractive prices" to reinforce brand identity.
• •Localize and Be Culturally Aware: Continue using Hebrew as the primary language for the main audience, ensuring any English (or other language) copy is accurate and resonates with the intended local market segment (e.g., acknowledging Israeli locations for delivery). Ensure messaging aligns with local consumer expectations around deals and online shopping.

Social Perception

Deal-Focused, Established (Locally), General E-commerce Retailer, Limited Public Interaction

Copy Examples

• •Homepage Banner: "Unlock Everyday Savings! 🇮🇱 Gozrim Coupon brings you quality goods for home, garden & more – direct from the source, direct to you. Smart shopping starts here."
• •Product Category (Storage): "Tired of Clutter? Reclaim Your Space! Explore our smart storage solutions – durable, practical, and always at a Gozrim Coupon price. Organize your home, simplify your life."
• •About Us Snippet: "Your Trusted Israeli E-commerce Partner Since 2011. At Gozrim Coupon, we're dedicated to finding you the best deals on a wide range of products. We handle the import, you enjoy the savings and reliable service."
• •Email Subject Line for a Sale: "Big Deals on Your Favorites! Gozrim Coupon Delivers More for Less."
• •Social Media Post (if active): "Why pay more? 🤔 Get [Product Name] for just [Price]! Perfect for [Use Case]. We ship across Israel. Shop now at gozrim.co.il! #GozrimCoupon #IsraelDeals #HomeEssentials"