Brand Tone

Functional and Value-Driven, Informative and Direct, Professional and Transactional, Confident

Brand Values

• •Value for Money
• •Australian Identity
• •Accessibility and Convenience
• •Product Range and-Quality

Best Practices

• •Lead with Value: Always highlight the price, savings, or functional benefit first. Use clear and direct language like "Affordable," "Best Price," "Save On," and "Value." This reinforces the primary brand promise.
• •Reinforce "Australian Owned": Mentioning the brand's Australian identity in copy for ads, emails, and the website footer can build trust and create a stronger connection with the local market.
• •Keep it Simple and Direct: Avoid jargon, overly creative, or emotional language. The copy should be easy to scan and understand, focusing on product features, dimensions, and benefits. The goal is to inform and facilitate a quick purchase decision.
• •Emphasize Convenience and Guarantees: Regularly include key trust signals in the copy, such as "Free Shipping Australia Wide," "12 Month Warranty," and "Easy Returns." These phrases reduce the perceived risk of online shopping.
• •Create a Tone-of-Voice Guide: Develop a simple internal document that outlines the brand voice Functional, Value-Driven, and Direct. Provide examples of "what to say" versus "what not to say" to ensure all future copy, whether on the website or in customer service emails, remains consistent. For example: Say "This item is currently out of stock" instead of "Unfortunately, we've run out of that item." This maintains a professional and straightforward tone.

Social Perception

Go Warehouse is largely perceived as a budget-friendly online retailer. Positively, customers are attracted by low prices, value, and fast shipping. Negatively, there are mixed reviews regarding customer service, communication, and minimalist packaging, indicating an inconsistent customer experience despite delivering on price.

Copy Examples

• •Homepage Banner - Headline: Don't Just Renovate. Elevate. Body: Upgrade your home and garden for less. With unbeatable prices on thousands of products and free shipping Australia-wide, Go Warehouse helps you live better, smarter. Call to Action: Shop Now & Save
• •Email Marketing - Subject Line: Smarter Prices on Everything for Your Home. Body: Why pay more? As a proud Aussie-owned business, we're committed to bringing you the best value on furniture, appliances, and outdoor essentials. Shop our new arrivals and enjoy the savings you deserve. Call to Action: Explore Deals
• •Product Category Ad (e.g., Outdoor Furniture) - Headline: Your Aussie Backyard, Sorted. Body: From BBQs to outdoor lounges, get everything you need to enjoy the sunshine. Quality-tested, backed by a 12-month warranty, and always at a price that makes sense. Call to Action: View Outdoor Collection
• •Google Search Ad - Headline: Go Warehouse | Aussie-Owned, Low Prices. Description: Official Site. Shop Home & Garden, Appliances & More. Free Shipping AU Wide. Buy Now, Pay Later. Shop Smarter Today. Sitelinks: Outdoor Furniture | Kitchen Appliances | Pet Supplies
• •Remarketing Ad (for a user who viewed a specific product) - Headline: Still Thinking It Over? Body: The [Product Name] is still waiting for you. With our low prices and free shipping, there's never been a better time to make it yours. Call to Action: Complete Your Order