Brand Tone

Enthusiastic, customer-centric, supportive, empowering

Brand Values

• •Self-expression: "To help you Express Yourself...to help you express who you really are!"
• •Customer focus: "We are and would like to be here for YOU for a lifetime."
• •Quality/Trust (claimed): "highly professional suppliers and production houses that we keep in close contact with and vet daily."
• •Inclusivity: "No matter where you are, who you are and what you are passionate about we want to be able to provide you with custom products."

Best Practices

• •Define Your Voice Clearly: Is it witty, inspiring, calm, edgy? Document this and ensure all writers understand it. For "Artifex Self," it would be empowering, creative, and supportive.
• •Know Your Audience: Speak their language. Understand their passions and what "self-expression" means to them. Use terminology and references that resonate.
• •Be Authentic & Transparent: Especially crucial if overcoming a negative association (like starting fresh after a brand like "gousvip"). Share your real values, processes, and even challenges. Avoid jargon or overly corporate speak. Honesty builds trust.
• •Consistency Across Channels: Your website, emails, social media, and customer service should all reflect the same brand voice. A customer should feel they're interacting with the same entity everywhere.
• •Focus on "You" (the Customer): Center your copy around the customer's needs, desires, and how your products empower them. Use "you" and "your" frequently to make it personal and relatable, reinforcing the value of self-expression.

Social Perception

Predominantly negative due to widespread scam accusations. Customers largely perceive it as untrustworthy and fraudulent.

Copy Examples

• •Headline: Unleash Your Unique. Create It with Artifex Self. Body: Got a passion? A belief? An inside joke? Wear it, display it, share it. At Artifex Self, we provide the canvas for your personality. High-quality custom products, made for you, by you.
• •Social Media Post: Your story is one-of-a-kind. Shouldn't your gear be too? ✨ Discover endless ways to express yourself at Artifex Self. #ExpressYourself #CustomMade #ArtifexSelf
• •Product Description (e.g., for a custom mug): Morning coffee just got more 'you'. Design a mug that speaks your mind, showcases your art, or celebrates a passion. Our vibrant prints and durable ceramic mean your daily ritual is always an act of self-expression.
• •Email Subject: What Will You Create Today, [Customer Name]? Body: At Artifex Self, we believe everyone has something unique to share. From custom tees to personalized home decor, find the perfect way to tell your story. Explore our new arrivals and let your creativity flow!
• •About Us Snippet: Artifex Self: Your Partner in Expression. We're dedicated to helping you bring your passions to life with high-quality, personalized products. Because what you love, makes you, you.