Brand Tone

Sophisticated and Premium, Authentic and Passionate, Service-Oriented and Appreciative, Informative and Engaging

Brand Values

• •Quality without Compromise
• •Authenticity and Heritage
• •Customer Focus and Connection
• •Expertise and Passion for Food
• •Freshness and Availability

Best Practices

• •Emphasize Heritage and Authenticity: Consistently weave in the brand's connection to French culinary traditions, its 150-year family heritage (Loste Tradi France), and direct sourcing from producers. Use French culinary terms where appropriate (and explain if necessary for broader appeal), and always with a respectful, knowledgeable tone.
• •Maintain a Premium and Sophisticated Lexicon: Use evocative and high-quality language that reflects the premium nature of the products. Words like "exquisite," "artisanal," "finest," "curated," and "gastronomy" align well. Avoid overly casual slang or overly technical jargon unless explaining a specific culinary aspect.
• •Show, Don't Just Tell, the Passion for Food: Instead of just saying "we are passionate," describe the care in selection, the beauty of the products, or the joy of a perfectly crafted dish. Share stories behind products or producers when possible.
• •Adopt a Welcoming and Appreciative Voice: Even while maintaining a sophisticated tone, ensure the language is inviting. Express gratitude to customers, encourage interaction and feedback, and convey a sense of shared enjoyment of good food. Phrases like "Bon appétit!" or "We'd love to hear from you" can foster this.
• •Ensure Clarity and Informative Value: While being evocative, ensure product descriptions are clear, accurate, and provide useful information (e.g., origin, serving suggestions, taste profile). If offering recipes or tips, make them easy to understand and inspiring, reinforcing expertise and a desire to help customers enjoy the products fully.

Social Perception

Positive for Quality and Service, Seen as a Source for Authentic French Gourmet Products, Occasional Issues with Specific Products or Delivery, Premium Pricing Implied

Copy Examples

• •Headline: Indulge in Parisian Authenticity. Body: Discover Gourmet de Paris, where over 150 years of French culinary heritage meets Thailand. We meticulously source the finest delicacies, direct from artisan producers, to bring the true taste of France to your table. *Bon appétit!* (Tone: Sophisticated, Authentic, Welcoming)
• •Headline: Quality You Can Taste. Service You’ll Adore. Body: At Gourmet de Paris, "quality without compromise" isn't just a motto, it's our promise. From exquisite foie gras to the freshest oysters, experience exceptional products paired with the dedicated service of true food lovers. (Tone: Premium, Service-Oriented, Passionate)
• •Headline: Your Direct Line to French Culinary Excellence. Body: Craving the distinct flavor of Isigny butter or the perfect Camembert? Gourmet de Paris connects you with legendary French producers. Explore our curated selection and elevate your home dining into a gourmet experience. (Tone: Authentic, Informative, Premium)
• •Headline: More Than Just Food, It's a Parisian Affair. Body: Join our community of food lovers! Gourmet de Paris is dedicated to sharing the joy and artistry of French gastronomy. Explore our recipes, share your culinary creations, and let's talk food! (Tone: Engaging, Passionate, Community-Focused)
• •Headline: Freshness From France, Delivered to Your Door. Body: Experience the vibrant flavors of Parisian markets with Gourmet de Paris. Our weekly shipments ensure the utmost freshness and availability of your favorite cheeses, charcuterie, and gourmet essentials, right here in Thailand. (Tone: Service-Oriented, Quality-Focused, Authentic)