Brand Tone

Friendly and Approachable, Passionate and Creative, Indulgent and Playful, Caring and Community-Oriented, Informative and Trustworthy

Brand Values

• •Quality Craftsmanship
• •Creativity and Uniqueness
• •Customer Satisfaction
• •Eco-Friendliness and Health-Consciousness
• •Passion and Dedication
• •Supporting Well-being
• •Community Engagement

Best Practices

• •Embrace Sensory Language: Use vivid descriptions that appeal to smell, sight, and even the feeling of coziness or indulgence.
• •Maintain a Friendly, slightly Playful Voice: Write as if you're talking to a friend.
• •Highlight Core Values: Regularly weave in mentions of "handmade," "soy wax," "eco-friendly," "phthalate-free," "small business," and the passion behind the products.
• •Focus on the "Why": Connect the products to the benefits they offer – relaxation, creating a cozy atmosphere, "me time," the joy of unique scents, and the fun of gifting something special.
• •Be Consistent Across Platforms: The core tone (friendly, indulgent, trustworthy) should remain consistent across the website, social media, and email communications.

Social Perception

Highly Positive, Unique and Giftable, Excellent Customer Service, High-Quality Products, Trustworthy Small Business, Fun and Engaging

Copy Examples

• •Sweeten your space without the calories! 🍰 Our hand-poured Blueberry Cheesecake soy candle is a slice of heaven, crafted with love and the finest fragrances. Perfect for those 'me-time' moments. Tap to treat yourself! #GourmetCandle #SoyCandles #DessertCandle #HandmadeHappiness #BlueberryCheesecake
• •Tired of the same old candle scents? ✨ Discover Gourmet Candle! We handcraft delicious, dessert-inspired soy candles that look and smell good enough to eat (but please don't!). From Apple Pie to Peppermint Mocha, find your perfect comfort scent. Shop now and transform your home into a cozy haven! [Link to website] #UniqueGifts #HomeFragrance #SupportSmallBiz #EcoFriendlyCandles
• •Hey Candle Lover, ready to make your home smell absolutely divine? We've been busy in the 'kitchen' whipping up some new, irresistible soy candle scents inspired by your favorite treats! Plus, remember Emerald’s mission to help busy moms like you find a moment of peace? Light a Gourmet Candle, relax, and recharge. Explore the new collection here: [Link] P.S. Our candle-making workshops are a blast – grab a friend and join us! [Link to workshops]
• •Get cozy with the comforting aroma of our Spiked Eggnog soy candle. Hand-poured with creamy, festive notes of nutmeg, cinnamon, and a hint of cheer, it's like a warm hug in a jar. Made with eco-friendly soy wax for a clean, long-lasting burn. Perfect for holidays or any day you need a little extra comfort! Burns up to 50 hours. Phthalate-free.
• •What's your favorite dessert? 😋 We've probably turned it into a delicious, hand-poured soy candle! Check out Gourmet Candle for unique scents that fill your home with joy, not guilt! 😉 #GourmetCandle #Foodie #CandleLover #Handmade #PhillyMade