Brand Tone

Modern, Efficient, Inspiring, and Empowering

Brand Values

• •Innovation
• •Simplicity
• •Joy in Cooking

Best Practices

• •Lead with the Solution: Always start by highlighting the problem the product solves. Use relatable pain points (e.g., "Hate messy garlic presses?") before introducing the gadget as the hero.
• •Use Action-Oriented Language: Employ strong, active verbs that convey ease and efficiency. Words like "transform," "simplify," "unleash," "discover," and "create" are more powerful than passive descriptions.
• •Keep it Short and Scannable: Especially on social media, use concise captions, bullet points, and emojis to make information easy to digest. Let the video do most of the talking and use text to reinforce the primary benefit.
• •Focus on the Feeling: Go beyond the function and sell the emotional benefit. Instead of just "this chops onions," try "enjoy tear-free onion chopping." Connect the product to feelings of joy, satisfaction, and creativity.
• •Maintain a Consistent Voice of Empowerment: The overarching theme should be that Gourmessa empowers the user. The copy should inspire confidence and make the customer feel like a more capable and creative "inner chef."

Social Perception

Perceived as a novelty-driven, solution-oriented source for interesting, "viral-style" kitchen hacks and gadgets; a fun, accessible, and clever problem-solver for the everyday home cook; entertaining and intriguing.

Copy Examples

• •Tired of tedious chopping? Reclaim your time and perfect your prep. Our Mandoline Slicer turns minutes into seconds. Slice, dice, and julienne with effortless precision. Get ready to enjoy the cooking, not the chopping.
• •Your avocado toast just got a major upgrade.🥑✨ Get perfect, even slices every single time with our 3-in-1 Avocado Tool. Split, pit, and slice in seconds. Who knew perfection could be this easy? #Gourmessa #KitchenHacks #AvocadoLover
• •5 Gadgets That Will Change How You Cook Forever
• •We believe cooking should be creative, not complicated. At Gourmessa, we find the most innovative tools that simplify your process, so you can focus on what matters: crafting delicious meals and making memories. Welcome to easier cooking.
• •Stop doing it the hard way. Your kitchen is ready for an upgrade. From genius peelers to game-changing choppers, discover how Gourmessa's innovative gadgets make every meal a masterpiece of simplicity. Cook smarter, not harder.