Brand Tone

Tech-savvy, Aspirational, Accessible, Informative, Confident, Engaging, Community-Oriented, Modern, Indian-focused

Brand Values

• •Quality and Reliability
• •Innovation and Technology
• •Customer-Centricity
• •Accessibility
• •Style and Design
• •Indian Focus ("Home-grown")

Best Practices

• •Establish a Detailed Brand Voice Guideline: Create a document that outlines the core characteristics of gourban's tone (Tech-savvy, Aspirational, Accessible, Informative, Confident, Indian-focused). Include specific vocabulary, sentence structure preferences, and examples of on-brand and off-brand copy.
• •Prioritize "You-centric" Language: Address the customer directly (e.g., "Enhance *your* productivity," "Discover *your* sound"). This makes the technology feel more personal, relatable, and focused on user benefits.
• •Translate Features into Tangible Benefits: While listing technical specifications is important, always clearly articulate how these features improve the customer’s lifestyle, health, convenience, or style.
• •Ensure Visual and Textual Harmony: The copy should complement the brand's visual identity. If the visuals are sleek and modern, the language should be too. This creates a cohesive brand experience across all touchpoints.
• •Train and Align All Communicators: Ensure that everyone creating content for gourban—from marketers to social media managers to customer service agents—understands and consistently applies the defined brand tone. Regular workshops or refreshers can be beneficial.

Social Perception

Provider of Feature-Rich, Modern Technology, Good Value Proposition, Stylish and Fashionable Tech, A Growing Indian Brand, Trustworthy (Emerging)

Copy Examples

• •Headline: Define Your Tomorrow. Introducing the Gourban Horizon Smartwatch. Body: Seamlessly integrate innovation into your life. With its vibrant AMOLED display, advanced health analytics, and a design that speaks volumes, the Horizon isn't just a smartwatch—it's your daily evolution. Discover more and #GoBeyond.
• •Headline: Sound That Connects. Your World, Uninterrupted with Gourban Aura Buds. Body: Experience immersive audio clarity and effortless connection. Lightweight, long-lasting, and designed for your dynamic life. Get your Gourban Aura Buds today and listen differently. Special launch offer inside!
• •Headline: Smart Tech, Crafted for India. That's the Gourban Promise. Body: We believe in quality, innovation, and making cutting-edge technology accessible. Explore our range of smart wearables and audio gear designed to elevate your everyday. Join the gourban family.
• •Headline: Premium Smart Features. Surprisingly Smart Price. Body: Why compromise? Gourban delivers the advanced health tracking, seamless connectivity, and stylish design you crave, without the premium price tag. Upgrade your tech, intelligently.
• •Headline: What's Your Favourite Gourban Feature? 💬 Body: From tracking your morning run to taking calls on the go, our tech is built to empower you. Share which gourban feature you can't live without in the comments below! #GourbanCommunity #TechTalk