Brand Tone

Energetic, humorous, and unapologetically chaotic. The language is informal, confident, and focuses on the high-energy, fun experience their games provide, aiming to be the life of the party.

Brand Values

• •Fun and Laughter
• •Social Connection
• •Boldness and Irreverence
• •Simplicity and Accessibility
• •Creativity

Best Practices

• •Lead with Energy: Start with active, high-energy words. Use exclamation points and a confident, slightly informal tone to grab attention immediately.
• •Embrace the "Chaos": Don't be afraid to use words like "chaotic," "madness," and "wild." Frame this chaos not as confusion, but as the source of fun and memorable moments.
• •Focus on the Outcome, Not Just the Product: Instead of just describing the game's features, describe the experience it creates: "non-stop laughter," "unforgettable moments," "making memories."
• •Be Bold and Unapologetic: Use confident and direct language. Phrases like "We are not just game makers" and "We decided to be the cheese that stands alone" set a strong, distinctive tone.
• •Keep it Simple: Mirror the accessibility of your games in your language. Avoid jargon and complex sentences. The copy should be as easy and enjoyable to read as the games are to play.

Social Perception

Overwhelmingly positive; customers perceive the brand as a reliable source of entertainment for social events. It's seen as hilarious, fun, engaging for groups, great for icebreakers, and high-energy, perfect for parties.

Copy Examples

• •Your game nights are officially dead. We're here to resurrect them with a defibrillator of pure, unapologetic chaos. Welcome to Gouda Games. Let's get weird.
• •WARNING: Side effects of our new game may include uncontrollable laughter, the questioning of friendships, and a sudden urge to host a party every weekend. You've been warned. Meet [Game Name]—your new excuse to get together.
• •Life's too short for boring games. We're Gouda Games, and we're on a mission to make your next gathering legendary. No complex rules, just maximum fun.
• •Think you know your friends? Think again. This box contains 450 cards of unfiltered fun designed to expose the hilarious, weird, and wonderful truths of your friend group. Play if you dare.
• •This is the face of someone who just bluffed their way to victory. And the face of someone who fell for it. Create your own unforgettable (and hilarious) moments. #GoudaGames #GameNight