Brand Tone

humorous, sarcastic, relatable, and informal

Brand Values

• •Humor and Authenticity
• •Connection Through Relatability
• •Quality and Care
• •Effortless Gifting

Best Practices

• •Lead with the Joke: The humor is the brand's biggest selling point. Start social media captions, ads, and descriptions with the witty or sarcastic angle before getting to the product details. Let the label's text be the punchline.
• •Speak Like a Friend, Not a Corporation: Use conversational language. Write in the first and second person ("we," "you"). Keep sentences relatively short and punchy. Avoid overly formal or technical descriptions.
• •Balance Snark with Sincerity: While the humor is key, it's rooted in genuine affection and gift-giving. Ensure the underlying message is one of appreciation, even if it's wrapped in a sarcastic bow. The brand's "About Us" page effectively balances this by talking about heartfelt gestures and lighting up someone's day.
• •Leverage User-Generated Scenarios: Encourage and feature customer stories and reviews in marketing. A review stating, "My sister loved this for her birthday!" is powerful. Turn these into ad copy: "Your sister will love this. (Just ask Rachel B.'s sister)."
• •Maintain Consistency Everywhere: The witty, informal tone should be present in every customer touchpoint—from the website and social media to email confirmations and customer service responses. This consistency builds a strong, memorable brand personality.

Social Perception

The public perceives 'Got You a Little Something' as a go-to source for funny, unique, and high-quality gifts. Customers frequently praise the originality of the concepts and the quality of the scents. Reviews often mention the recipient's delighted and amused reaction, indicating the products successfully fulfill their purpose. The brand is strongly associated with gift-giving for a wide range of recipients and occasions, from family members to coworkers. The shareable nature of the humorous labels likely drives word-of-mouth marketing and social media tags, as customers are eager to share the joke with their networks.

Copy Examples

• •You remembered to take the bins out *and* you ate a vegetable this week. If that doesn't deserve a medal, it at least deserves a candle that smells like pretending you have it all together. (Scent: Lavender Vanilla).
• •Stop Giving Boring Gifts. Your best friend doesn't want another generic gift card. They want a candle that says "Best Fucking Friend." Your mom will laugh at "Favorite Child." Find the perfect, hilarious, and amazing-smelling candle for literally everyone you know.
• •For the Teacher Who Hasn't Lost It (Yet). This candle is scented with lavender, vanilla, and the patience of a saint who has been asked "why?" for the 87th time today. It’s the perfect thank-you gift for the end of the school year, the holidays, or a random Tuesday when you know they need it most. Burns for approximately 45 hours—or one full week of grading papers.
• •Your future favorite gift is inside. (Don't mess it up.)
• •Candles that say what you're really thinking. Free shipping on orders over $50.