Brand Tone

Enthusiastic, Passionate, Community-Focused, Supportive, Knowledgeable, Authoritative, Approachable, Friendly, Action-Oriented

Brand Values

• •Passion for Disc Golf
• •Customer Service & Support
• •Community Building
• •Quality & Selection
• •Longevity & Trustworthiness
• •Accessibility

Best Practices

• •Speak the Language of Disc Golf: Use common disc golf terminology naturally (e.g., "ace," "hyzer," "fairway," "putter") to show authenticity and connect with the audience. Keep it accessible for newer players too by explaining terms where helpful or linking to resources.
• •Emphasize Community and Shared Passion: Frame messages around the love of the sport. Encourage interaction, share user-generated content (with permission), and highlight GGGT's involvement in local and broader disc golf communities.
• •Show, Don't Just Tell, Expertise: Instead of just saying "we're experts," provide genuinely helpful advice, tips, or product comparisons. Highlight the experience of the staff and the company's long history in the sport.
• •Maintain an Enthusiastic and Positive Voice: Let the passion for disc golf shine through. Use active language and an upbeat tone. The brand name itself sets this precedent. Even when addressing issues, maintain a helpful and solution-oriented approach.
• •Be Relatable and Approachable: While an authority, ensure the tone isn't intimidating. Encourage questions, share stories (perhaps from staff or customers), and make it clear that GGGT caters to all skill levels, from beginners picking up their first disc to seasoned pros.

Social Perception

Trusted Veteran, Go-To Source for Variety, Helpful Experts, Reliable, Supportive of the Sport's Growth

Copy Examples

• •Headline: Stop Dreaming, Start Throwing! Body: Your next ace is waiting. With the largest selection of discs, bags, and gear, Gotta Go Gotta Throw has everything you need to conquer the course. Shop now and unleash your potential! #DiscGolf #GottaGoGottaThrow #AceAwaits
• •Headline: Fueled by Passion, Trusted by Pros. Body: For over 30 years, we've shared your love for disc golf. From first throws to tournament wins, we're here with expert advice and the best gear. What are you throwing today? Let us know! #DiscGolfLife #GGGTCommunity #Since1993
• •Headline: More Than a Store, We're Your Teammate. Body: At Gotta Go Gotta Throw, we're dedicated to growing the sport we live and breathe. Find top brands, get personalized advice, and join a community that’s as passionate as you are. Let's grow the game together! #DiscGolfCommunity #GrowTheSport #TeamGGGT
• •Headline: Gear Up, Get Out, Gotta Throw! Body: Don't let anything hold you back from your next round. Fast shipping, unbeatable selection, and the expertise to get you the right gear the first time. What new disc are you eyeing? #DiscGolfGear #GetOutside #PlayDiscGolf
• •Headline: From Our Shelves to Your Fairway. Body: We meticulously stock everything a disc golfer could dream of – from the latest releases to timeless classics. Got a question? Our team of disc golf fanatics is ready to help you find your perfect flight! #DiscGolfShop #ExpertAdvice #LargestSelection