Brand Tone

Reliable and Value-Driven, with a layer of Fashion-Consciousness.

Brand Values

• •Variety & Selection: Offering a wide array of styles to meet diverse customer preferences and market demands is a clear value.
• •Affordability & Value: Positioning themselves as a source for quality sunglasses at competitive wholesale prices.
• •Customer Satisfaction: Stated commitment to meeting customer needs, particularly for their retail partners.
• •Trend Awareness: Keeping their inventory updated with current fashion trends in eyewear.
• •Longevity & Experience: Highlighting their decades in the business suggests stability and expertise.

Best Practices

• •Understand Your Primary Audience: While their Instagram might appeal visually to end-users, their core business is B2B. The primary tone should instill confidence and communicate value to retailers. Social media can adopt a slightly more relaxed and trend-focused tone, but it shouldn't contradict the core professional identity.
• •Prioritize Clarity and Value: Especially for the wholesale audience, copy should be clear, concise, and immediately communicate the benefits (e.g., profit margins, popular styles, quality). Avoid overly complex jargon unless it's industry-standard.
• •Blend Professionalism with Fashion Appeal: Reflect that sunglasses are both a practical item and a fashion accessory. Use language that conveys reliability and business acumen alongside an understanding of current styles and trends.
• •Maintain Consistency Across Platforms: While the specific execution might vary (e.g., more visuals on Instagram, more detailed info on the website), the underlying brand voice—reliable, value-driven, fashion-aware—should be recognizable everywhere.
• •Develop a Simple Style Guide: Even a brief guide outlining key brand messages, preferred terminology (e.g., "wholesale partner" vs. "client"), and the desired emotional impact of the copy can help ensure consistency, especially if multiple people are creating content.

Social Perception

Wholesale Partners/Retailers: Likely perceived as a reliable, long-standing supplier offering a broad selection of affordable sunglasses. They would be seen as a key source for stocking retail inventories.

Copy Examples

• •Headline for a new collection email to retailers: "Stock Up on Style: Discover Hot New Sunglass Trends Your Customers Will Love – Unbeatable Wholesale Value!"
• •Instagram Caption for a lifestyle shot: "Sun's out, style's on. 😎 Find your perfect pair from our latest collection. #GotShades #SunglassSeason #AffordableStyle"
• •Website banner for a seasonal promotion: "Shade Up for Summer! Explore hundreds of new arrivals. Quality sunglasses, unbeatable wholesale prices. Partner with Got Shades."
• •Facebook post announcing a restock of popular items: "They're BACK! Your best-selling shades have been restocked. Don't miss out – order now and keep your displays fresh! [Link to product category]"
• •"About Us" snippet: "For over 40 years, Got Shades International has been the trusted partner for businesses seeking quality, fashion-forward sunglasses at exceptional wholesale prices. We're dedicated to your success."