Brand Tone

Approachable and Friendly, Trendy and Fashion-Conscious, Empowering and Confident (Subtly), Informative and Helpful (Product-Focused), Playful and Engaging (especially on TikTok)

Brand Values

• •Style & Trendiness
• •Affordability/Accessibility (Implied)
• •Customer Connection/Community
• •Femininity & Self-Expression
• •Joy in Fashion

Best Practices

• •Develop a Simple Tone Guide: Create a short internal document outlining your primary tone words (e.g., "Friendly, Trendy, Confident, Playful") and provide a few do's and don'ts. For example, "Do: Use emojis where appropriate. Don't: Use overly formal or academic language."
• •Know Your Audience Persona: Understand who your "DDMarieBabe" is. What language resonates with them? What are their interests and aspirations? Tailor your copy to speak directly to this persona.
• •Consistent Terminology & Phrasing: Decide on key brand phrases or terms (like "babe," "glow-up," "style fix") and use them consistently where appropriate. Avoid jargon that your audience may not understand.
• •Read Aloud and Review: Before publishing, read your copy aloud. Does it sound like your brand? Does it flow naturally and convey the intended emotion? Have a second pair of eyes review it if possible, checking for tone consistency.
• •Adapt Tone to Platform (While Staying True to Core): While the core tone should remain, slight adaptations for different platforms are okay. For example, TikTok copy can be more informal and use more trending slang than a website's "About Us" page, but both should still feel like they're coming from DDMarieBoutique – friendly, fashion-forward, and approachable.

Social Perception

Positive for Product Appeal, Seen as a Source for Trendy Pieces, Appreciation for Visuals, Engagement Varies, Trustworthy (Implied by Repeat Questions and Interest)

Copy Examples

• •Instagram Post (New Dress Arrival): Stop scrolling, babe! ✨ Your next favorite dress just landed. The 'Sunset Dreamer Maxi' is all about effortless chic and turning heads. Perfect for that golden hour glow-up or your next brunch date. Tap to shop before she's gone! #DDMarieBoutique #NewArrival #MaxiDress #SummerStyle #OOTD
• •Email Subject Line (Weekend Promotion): Weekend Vibes Loading... 😉 Get Your Style Fix!
• •TikTok Video Caption (Styling a Top 3 Ways): One top, THREE killer looks! 🔥 Which one is your fave? Let me know 👇 Our 'Everyday Essential Cami' is a styling queen! Link in bio to snag yours! #StyleHack #TikTokFashion #DDMarieBoutique #VersatileFashion #OutfitInspo
• •Website Product Description (Basic Tee): Meet your new go-to! This isn't just any tee; it's the super-soft, perfectly cut staple your wardrobe has been begging for. Dress it up with a skirt and heels, or keep it cool and casual with your favorite denim. Effortless style, endless possibilities. Grab yours and feel the comfort! (P.S. It comes in three essential colors!)
• •Facebook Ad (General Brand Awareness): Ready to refresh your look? ✨ DDMarieBoutique brings you the latest trends and timeless pieces to make you feel fabulous, without breaking the bank. Discover your new favorite outfit today! Shop Now: [Link to Website]