Brand Tone

The brand tone of Gothic Garage is a unique blend of authentic, relatable, darkly artistic, edgy, meticulous, passionate, friendly, and approachable.

Brand Values

• •Handmade Craftsmanship
• •Quality and Precision
• •Self-Expression and Individuality
• •Customer Experience
• •Authenticity and Transparency

Best Practices

• •Always emphasize that products are handmade. This is a core brand value and a key differentiator that resonates with the target audience.
• •Continue to incorporate Ashley's personal narrative. Phrases like "From our ADHD-fueled workshop to you" or "Crafted with a veteran's precision" reinforce the brand's authentic and unique identity.
• •Maintain the gothic, edgy theme but keep the tone approachable. Use inclusive language like "our Goth Gang" or friendly greetings to make the brand feel like a community, not just a store.
• •Use descriptive words that highlight meticulous craftsmanship. Talk about the "hand-poured" wax, the "precision-cut" glass, or the "vibrant, waterproof" stickers to convey the high quality of the products.
• •The packaging is a noted part of the positive customer experience. Mention it in the copy. For example: "Your order arrives like a dark treasure, meticulously packaged to make your day." This acknowledges customer feedback and sets expectations for a premium experience.

Social Perception

The social perception of Gothic Garage is overwhelmingly positive, characterized by high-quality artistry, exceptional customer experience, and strong trust and reliability.

Copy Examples

• •Where darkness and light dance. ✨ Each shard of our new 'Midnight Bloom' suncatcher is cut, shaped, and soldered by hand in our Florida workshop. For those who believe beauty can be found in the shadows. Tap to bringโครงสร้าง and style to the edge.
• •This isn't just decoration. It's a declaration. Embrace the spooky season with handmade horror decor, meticulously crafted for those who live Halloween all year long. Welcome to the Goth Gang.
• •Tame the beautiful chaos of your mind. Our 'Order from Chaos' tear-off notepad is perfect for your daily plotting, list-making, and midnight musings. 50 pages of smooth, high-quality paper, because even the darkest thoughts deserve a gorgeous home.
• •Hey Goth Gang, Just for you... We're dropping a secret collection of hand-poured wax seals this Friday. Perfect for adding a touch of the macabre to your letters and spells. Thanks for being part of our world. Stay spooky.
• •Tired of the same old mass-produced decor? At Gothic Garage, we craft every piece by hand with a touch of darkness and a whole lot of precision. From our haunted hands to your home. Shop our veteran-owned, US-made collection now.