Brand Tone

Passionate & Enthusiastic, Innovative & Modern, Quality-Focused & Meticulous, Community-Oriented & Engaging, Playful & Unique, Professional & Informative

Brand Values

• •Inspiration
• •Quality & Craftsmanship
• •Historical Accuracy
• •Innovation
• •Community & Collaboration
• •Transparency & Engagement
• •Passion ("Pour Le Mérite")
• •Japanese Cultural Influence

Best Practices

• •Embrace the #gothaspeak Lexicon: Integrate terms like "#gotha!", "#gothaquest," "#gothasense," and "#gothaflies" naturally into communications to reinforce brand identity and create a unique voice.
• •Balance Passion with Precision: Convey genuine enthusiasm for aviation history and model building ("kick-ass," "stunning") while also highlighting the meticulous research, historical accuracy, and engineering quality of the products.
• •Highlight Innovation without Alienating Traditionalists: Emphasize the benefits of 3D printing (ease of assembly, detail) while acknowledging and addressing potential concerns some modelers might have about new materials or techniques (e.g., working with resin).
• •Foster Community and Dialogue: Use inclusive language, encourage interaction (e.g., "Join the #gothacrowd," "What will you build next?"), and maintain a responsive, helpful presence in communications, mirroring their forum engagement.
• •Maintain a Professional Yet Playful Edge: While the core product is serious and high-quality, allow for moments of brand personality and playfulness (e.g., "Success is never on discount!") to make the brand memorable and approachable.

Social Perception

Excitement & Anticipation, High Expectations for Quality, Curiosity & Some Skepticism, Awareness of Past Associations/Controversy, Positive Reception of Product Details, Appreciation for Engagement

Copy Examples

• •Headline: Unleash History. Build the Legend. Body: Forget fiddly photo-etch and endless seamlines. Gothaforce brings you the Fokker D.VII like never before – a stunningly detailed, 3D-printed masterpiece that’s as thrilling to build as it is to behold. Experience the #gothaforce difference. #gothaquest
• •Headline: Got(h)a Passion for Detail? So Do We. Body: Every rivet, every wire, every authentic Lozenge camo pattern. Our 1/32 scale WWI aircraft aren't just models; they're meticulously researched tributes to the pioneering age of aviation. Ready to make history? #gothasense #HIstoryworthsharing
• •Headline: Join the #gothacrowd. Share the #gothaflies! Body: More than just kits, Gothaforce is a community. We're dedicated to making WWI aviation modeling accessible, enjoyable, and downright awesome. Dive into your next build and discover why modelers are saying #gotha!
• •Headline: Museum Quality. Modeler Friendly. Body: Who says incredible detail has to be incredibly difficult? Our innovative 3D engineering ensures a perfect fit and a rewarding build, straight from the box. The #gothacrew is obsessed with making your next project your best.
• •Headline: The Sky’s Calling. Answer with Gothaforce. Body: From the iconic Fokker D.VII to [mention another upcoming aircraft if known], we're bringing the heroes and machines of early aviation to your workbench with unparalleled accuracy and cutting-edge tech. What will you build next? #gotha!